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Founder, Director, Speaker, Trainer, Host

Noah is a technical marketer, nicknamed the Kraken, who is happiest building SEO tools, automations, data pipelines, and communities. He has spoken at conferences worldwide including MozCon and DemandSphere's FOUNDconf in Tokyo.

When not in the lab, he loves skiing, fly fishing, camping with his family, and walking his dogs.

Prior to digital marketing, Noah was in the bike business - renting out ½ million bikes. He also competed at the 2016 amateur world championships for disc golf.

Need a speaker or podcast guest?

Send Noah an email

In my own words: Welcome to the community

First off, I like pie. I live in Broomfield, Colorado with my wife Lori, my two sons Calvin and Dylan, and my two dogs Shadow and Max.

I love fly fishing and skiing, but spend most of my outside time walking my dogs and hiking around with them.

I love people and I love their stories. That's what makes this community so rad for me. I love helping others. My core goal is to bring y'all together in fun and interesting ways while helping you get the most out of your careers. I hope you'll reach out to me if I can help.

My why

One question that I've been asked over and over again is, "Noah can you share the vision for the community with me?"

I want to answer that question with an anecdote:

Recently, I shared on Bluesky how excited I was that a developer had released a plugin that connects MODX websites with Bento. At that point, an SEO demanded that I show him real websites that were built on MODX.

Y'all might not know this, but I built the community's website. It's simple and clean, nothing fancy. I shared a list of sites I'd made and his response?

"They're effing terrible."

This one phrase perfectly encapsulates both why our community matters and why it's unfortunately so necessary. It also captures everything I don't want the community to be.

There are so many hurt people in the world hurling vitriol and tearing others down. I have a pretty healthy ego, and yet his words stung for over an hour.

I was trying to imagine how that would have felt for someone who may be just starting out working on the web. It would have felt terrible.

First and foremost: we can start by being kind.

My vision is for you all to also step outside your comfort zone a little bit, get out from the shadows, stop lurking, and start sharing.

Sounds super scary, but I also know from personal experience that I experienced massive personal and professional growth when I made myself step out from the shadows.

Speaking Engagements

  • FOUNDconf by DemandSphere - October 2025, Tokyo
  • brightonSEO San Diego - November 2024
  • Tech SEO Connect - October 2024
  • SearchCon - September 2024
  • MozCon - August 2023
  • LocalU - July 2022
  • MozCon - June 2022
  • SearchLove - June & October 2022
  • White Spark Local Search Summit - September 2021
  • MozCon - 2021
  • Market Muse Content Collective Live - July 2021
  • LocalU - April 2021

Recent Tools & Projects

I'm so proud of my Brothers

If you live in New Hampshire you might really dig working with both of them.

My older brother Adam owns Family Acupuncture + Wellness along with his wife Betsy.

My younger brother Joshua owns and operates Village Tree, LLC, a tree care and snow plowing company that services the seacoast of New Hampshire and Southern Maine.

Featured Podcast Appearances

The SEO Community AMA

April 24, 2025

Covering technical SEO, pineapple on pizza, and where the nickname the Kraken comes from

Read AMA

Search With Candour

November 2024

Critical thinking skills for SEO

Voices of Search

September 17, 2021

Voices of Search

September 16, 2021

The Recipe for SEO Success

August 31, 2021 - with Kate Toon

Suds & Search 77

August 26, 2021 - with Mark Bealin

How small agencies can access big data, native Google Search Console, and how this tool can play defense

Watch Episode

My Latest Articles



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