Join The Community
The SEO Community is a free organization, with private Slack group and events, for those interested in search and AI optimization to learn, discuss, and meet others in the industry.
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The Community consists of 45+ channels, each serving a specific purpose. This guide will help you find the right channel for your needs.
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The captain's log is where Noah shares announcements and updates. This channel is for community admins & channel moderators to post community news and updates. Community members can reply to posts, but cannot post.
Moderator: Noah Learner
The channel for new members to introduce themselves. This should be your first port of call when joining The Community! Browsing the channel can give you a good idea of the type of people who make up our wonderful community.
When you introduce yourself, consider including:
Moderator: Noah Learner
For discussions on the role of AI in SEO, including AI tools (Perplexity AI, Claude.ai, GPT models) for content generation, auditing, and SEO analysis. Also covers AI in search engines, machine learning algorithms, and handling misinformation in AI overviews.
Related: #tools #content #testing #search-news
Real-time updates and discussions regarding Google search changes including Core Updates, Spam Updates, indexation issues, and search-related incidents. Discuss Google Search Status Dashboard reports, ranking impacts, traffic drops, and analysis.
Related: #search-console #search-news #general-seo
Focused on analytics, with emphasis on GA4 & Google Tag Manager. Topics include troubleshooting, data discrepancies, attribution modeling, filtering techniques, analytics setup, and platform integrations.
Moderator: Nico Brooks
Related: #tools #data-viz-reporting #testing
For SEO agency owners, freelancers and professionals to discuss client management, lead generation, scaling SEO strategy, operational challenges, career progression, personal branding, pricing/compensation strategy, outsourcing work, contract templates, and taking time off as a freelancer.
Moderator: Nick LeRoy
Related: #jobs-career
Discuss all things brand authority, trust, mentions, link tracking, earned media, outreach, pitching, and best practices for digital PR.
Moderator: Amanda Milligan
Related: #biz-of-seo #content #marketing
Discussion and social group specific for the Brighton SEO conference(s).
Related: #events
Showcase what you're building with AI tools. Share your projects, experiments, automations, and creations. A space to demonstrate how you're using AI in your SEO workflows and get feedback from the community.
Related: #ai-llms #tools #watch-me-work
Space for members to collaborate on articles, podcasts, case studies, industry round-ups, content initiatives, and expert quotes. Also see #speaking-and-speaking-opps for conference engagements.
Related: #content #speaking-and-speaking-opps #shameless-plug
For content writers, SEO specialists and marketers looking to refine their content strategies. Topics include strategy, content creation & optimization, handling duplicate content, AI-assisted content creation, press releases, crafting content for high-traffic keywords, declining blog traffic, user intent, and structuring content updates.
Moderator: Carrie Hill
Related: #ai-for-seo #collaboration #testing
Conversion Rate Optimization through A/B testing, CRO tools, optimization strategies, revenue optimization, and user behavior analysis. For discussion of SEO testing and experiments, as well as requests for participation/collaboration on tests. Feed from SEOtesting.com included.
Moderator: Arnout Hellemans
Related: #tools #web-development #testing
Discussions about data visualization tools & techniques, optimizing for data visualization, Looker Studio/Big Query workflows, custom dashboards, charting best practices, and visualization best practices.
Related: #analytics #testing #datascience
Discussion of data science for SEO including data extraction and manipulation, visualization techniques, data analysis, programming, machine learning for AI statistics, Python, and MySQL.
Related: #ai-for-seo #tools #testing #analytics #data-viz-reporting
Discuss all things eCommerce including Shopify customizations, Google Merchant Center, on-page optimization, tools for performance and revenue tracking, scaling site structure, product feeds, and shopping ads. Technical questions may be referred to #technical-seo.
Related: #tools #web-development #technical-seo
Information on upcoming events, conferences and meetups.
Related: #brighton-seo #speaking-and-speaking-opps
Using the skills, resources and connections within the community for charitable causes and community projects. Support non-profits, participate in case studies to benefit larger audiences, or rally for fundraising efforts.
Related: #collaboration
Discussions and best practices for optimizing websites for global markets including hreflang implementation, multi-language websites, geo-targeting, localized content, and international domain structures.
Related: #technical-seo #ecommerce
Job postings and opportunities for freelancers and in-house roles (full time & part time). Both individuals and companies are welcome.
Related: #career #freelance #in-house
Give thanks and shout-outs to community members who've been helpful or supportive.
Related: #collaboration
SEO strategies specific to local businesses and local search including practical solutions for managing Google Business Profiles (GBP), handling reviews, optimizing local rankings, troubleshooting visibility issues, GBP best practices and updates, and citation strategies.
Related: #map-crap-cleanup #general-seo
The main social channel for casual conversation, jokes and fun. Go wild! Spur-of-the-moment ideas and funny GIFs welcome.
Related: #daily-tracks #pawsandclaws
Collaborative space for professionals handling Google Business Profile or Google Maps spam. Members collaborate in flagging, reporting, or correcting fake locations, inappropriate reviews, and corrections to business names and listings.
Moderator: Shawn Huber
Related: #local-seo
Discussion of general marketing strategies outside of SEO including email marketing, social media content, PR/Digital PR, and paid advertising.
Related: #content #tools
A safe space for mental health support and resources. Topics include work stress and/or anxiety, work-life balance, business challenges impacting mental health, and being overwhelmed by anything. This is a vulnerable space - please treat people with respect, support, and only provide constructive/empathetic feedback.
Related: #venting
A social space focused on your pets and animals! Share pictures, swap stories, and make someone's day better by posting about your beautiful little fur babies!
Related: #lounge
Discussions around structured data/schema markup including schema types, troubleshooting, schema plugins, schema best practices, schema for accessibility, and custom schema generation.
Moderator: Dave Ojeda
Related: #technical-seo #ecommerce
Everything related to Google Search Console including troubleshooting platform issues, understanding GSC data, analyzing search performance, bulk export options, legacy GSC tools, and GSC messages and warnings.
Related: #algo-update #general-seo
News and updates related to search engines and the SEO industry. Feeds provided from Search Engine Journal, Search Engine Land, Search Engine Roundtable, Moz, and Ahrefs.
Related: #algo-update #reading-list-resources
A lighthearted and shame-free social space for sharing and learning from SEO mistakes and failures. Please share responsibly and provide feedback/comments within the spirit of The Community.
Related: #seo-for-beginners
A channel for beginners to ask questions and learn. No dumb questions. Tip: try and search the channel for your topic before asking.
Related: #general-seo #seo-fails
Discussions on all things SERP features. What are you seeing? How is it impacting your site? What new features have you spotted? How to optimize for existing features? Features include People Also Ask (PAA), Featured Snippets, Video Carousels, News, and Product Listings.
Related: #general-seo #testing #search-news
Your go-to spot for sharing wins and promotional posts. Whether it's a new product launch, blog post, course or tool - showcase your latest efforts and get support from The Community. If you feel your post may be beneficial in another channel, please reach out to that channel moderator for permission first.
Related: #collaboration
Social channel for updates on the weekly "Shooting the Poop" clubhouse, and other informal conversations/off-topic discussions.
Related: #random
Sharing speaking opportunities and discussing public speaking in SEO.
Related: #events #collaboration
Conversations related to Tech SEO Connect conference.
Related: #events
Discuss anything related to technical SEO including crawling & indexation, canonicals, script loading, redirects, pagination, URL structure, and hreflang. Discussion may overlap with #tools when discussing how to assess technical SEO issues with crawlers such as Screaming Frog, SEMrush, or Ahrefs.
Moderator: Boris Kuslitskiy
Related: #general-seo #domains #international-seo #ecommerce #schema #tools
Discussion on the use of, and recommendations for digital marketing tools to assist with content creation, site crawling, performance tracking, technical SEO, and workflow management. Commonly discussed tools include SEMrush, Ahrefs, Screaming Frog, Majestic, Moz, Page Speed Insights, and Google Search Console.
Related: #marketing #analytics #datascience #ecommerce #ai-llms
A space for members to let off steam and share frustrations. This channel crosses over with #mental-health. Try to keep venting related to frustrations from work and be respectful/mindful of details you may be sharing.
Related: #mental-health
Share what you're working on – live. Members post screenshares of the messy building stage.
Related: #cro-and-testing
The SEO Community is a free organization, with private Slack group and events, for those interested in search and AI optimization to learn, discuss, and meet others in the industry.
Powered by MODX