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Getting a Job in SEO in 2026

Nick LeRoy joins us to chat about persevering through a very mucky job market, building your network, and following through. Here are his top tips for getting more and better work this year in SEO:

If I could boil it down to a few things, it would be: Owning your craft; being able to communicate; and do what you say you're going to do. You'll be really surprised how quickly you can rise up to a top practitioner by being reliable.

• • The one thing we have to know is what differentiates you? What makes you kind of special versus every other SEO that needs a job?
• • Building a network takes time. I backed into it after 10 years experience and being active in the industry.
• • Your network is your net worth.
• • A lot of SEOs who lean technical, really thrive when they can learn to effectively communicate.
• • When you're a freelancer or a consultant, all your work is tied to your name. If you soil your name once, it's going to be really hard to come back from it.
• • Get in the habit of doing what you say you're going to do. Once you hold yourself accountable for that, then you won't ever promise something you can't deliver.
• • What are you doing today to prepare for if you were getting fired on Friday?
• • Putting yourself out there doesn't necessarily mean having to become a speaker. You can meet people while developing skills and making friends; like joinng the SEO Community, other communities on Slack, Facebook, LinkedIn. Anything! Just start.

Thanks, Nick!

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