Mircea "Mirch" Vlaicu
Mirch has crafted our weekly email newsletter and email activities for the community. He's a regular in the weekly clubhouse room and is co-hosting our pilot jobs cohort in 2026.
Marketing Leader & Strategist
Mirch is Director of Marketing at Roaming Hunger, the nation's largest food truck catering marketplace. He joined in 2016 and rebuilt the department into a full-funnel growth engine. Ten years later, he runs growth and marketing across multiple brands, including Cater2.me, Roaming Hunger, Mobile Food Alliance, and RMNG.
The early years were SEO, content, and CRO. He grew the business through organic search and conversion testing with almost no paid budget behind it.
That growth carried the company through the pandemic and into an exit. Roaming Hunger was acquired by private equity firm Shore Capital Partners in 2023. Mirch stayed on to run marketing through the transition and into the next chapter.
The marketing evolved as the company grew. Mirch shifted the acquisition mix from organic-dependent to paid-led and B2B-first as search moved toward AI-powered results, backed by new data infrastructure and new agency partners. He now runs a multi-million dollar budget across paid search, social, CTV, native, and email, and stays hands-on with content, copy, and email.
Before Roaming Hunger, he worked in content marketing at Docstoc and Intuit QuickBooks, where he first learned SEO and analytics. He holds an MBA from UCLA Anderson.
Mirch loves supporting small businesses. He enjoys working with founders and business leaders to grow companies through holistic marketing.
