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SEO Webinars

Join a virtual event and learn from the industry's biggest experts around the world.

The B2B AI Discovery Playbook: Lessons from 380k Answers with Ross Simmonds

Date: September 29, 2026, 1:00pm ET
Hosted by: AirOps
Featuring: Ross Simmonds, Founder & CEO, Foundation, and Josh Spilker, Head of Search Marketing, AirOps

Built on ~380,000 AI answers and ~3 million citation events across 81 enterprise software topics: where AI platforms actually look for B2B software recommendations, which sources influence the shortlist, and how to build the right channel mix.

The 3-4-5 Product Visibility Method

Date: October 7, 2026, 10:00am PT / 1:00pm ET
Hosted by: Audience Key
Featuring: Ola King, Product Growth Lead, Audience Key

As product grids and AI shopping reshape e-commerce discovery, this session breaks down the 3-4-5 Method: 3 data layers (website, structured data, merchant feed) × 4 quality dimensions (completeness, robustness, alignment, accuracy) × 5 discovery surfaces (product grids, AI discovery, SEO, aggregators, paid shopping).

Webinar Recaps

Sept 22 | Watch the Replay of How to Build AI Workflows for Content Tasks Hosted by Moz, featuring Josh Spilker, AirOps: A Moz and AirOps collaboration on wiring research, writing, and repurposing into a single AI workflow instead of separate one-off tasks.

Sept 9 | Watch the Replay of AI Search Is Bigger Than SEO Hosted by AirOps, featuring Sam Page and Ali McCarty, AirOps: What's actually driving visibility in AI search now that rankings and clicks aren't telling the full story, and where marketing teams need to point their attention next.

Sept 8 | Watch the Replay of Yext Research Live: What Actually Decides the AI Answer Hosted by Yext: New data from 30.8 million AI citations across six industries, and why four leading AI engines agree on the #1 local business just 4% of the time.

Aug 5 | Watch the Replay of 30 Day AI Search Pipeline Recovery Sprint Hosted by AirOps, featuring Josh Grant, StackedGTM (ex-Webflow), and Josh Spilker, AirOps: Why comparison and pricing pages capture mid-funnel AI search demand fastest, and what belongs in an exec-ready measurement stack.

July 28 | Watch the Replay of The Agentic Buying Economy Hosted by Yext, featuring Rand Fishkin, SparkToro, and Jason Hartley, PMG: How AI agents are reshaping buying decisions, and what brands need to do to stay transactable, not just visible.

June 25 | Watch the Replay of Top AI Workflows for Marketing Teams Hosted by Moz Webinars, featuring Eric Siu, CEO, Single Grain: Top AI workflows marketing teams are using right now to move faster and stay ahead of the curve.

May 13 | Watch the Replay of How to Get Better SEO Work From Your Agency Hosted by Will Critchlow, SearchPilot, featuring Paddy Moogan, Founder, The New Leader: A relevant topic for in-house teams: how to get better work from your agencies.

March 09 | Watch the Replay of Claude Code in Action with Noah Learner Hosted by The SEO Community, featuring Noah Learner and Eoin Clancy, VP of Growth at AirOps: Building real tools with AI, faster than ever.

Feb 11 | Watch the Replay of The SEO Jobs Discussion Hosted by The SEO Community, featuring Kayla Colbert, Talent Acquisition Specialist at Siege Media, and Nick LeRoy, Founder of SEOjobs.com: Something on everyone's mind — finding and doing meaningful work in 2026.

Feb 09 | Insight → Impact: How GTM Teams Deliver AI Search Results (with MCPs) Hosted by AirOps: See how marketers are using Claude, AirOps and MCPs to turn performance data into action.

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