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SEO Career Success Relies on Growth

Written by: Noah Learner Tags: jobs-career, newsletter

Published: Oct 20, 2025

A big part of our mission is to help our members get the most out of their SEO career.

So you can imagine how pumped I was when I saw how many people shared in our first membership survey that The SEO Community helped them find a job or a gig.

No matter what side of the job market you are standing on, it’s clear this is a time of extreme uncertainty and volatility.

Exciting times of innovation.

And for many, times are really tough right now.

I was asked to review a resume recently, and I honestly don’t think I’m the best fit to make specific recommendations like that.

But I do know what has worked for me, and I share my playbook in a Mozcon talk called down the mountain.

Preview image of "Down the mountain," SEO career talk for Moz: Purple background with image of Noah Learner

A lot of us are looking for new roles, so I’ll share what I know about the industry, networking, and being resourceful:

  1. Attach metrics to skills to quantify the value you’ve contributed.

  2. Use Chai Fisher’s method to get more interviews by using AI to use the same terms in your application as the job posting.

  3. You can grow your byline and authority by writing articles for The SEO Community. Writing is a lifelong skill and articulating your expertise around a topic only helps your authority and understanding.

  4. Let's connect on LinkedIn.
  5. Find the teams you want to work for at the companies you want to work at. Know who the team leads are and what they care about.

Make yourself attractive to those teams by working on your professional development and making friends at the same time.

Here's how I do it: 

  1. Strive to become excellent in the craft.

  2. Spend 400-1000 hours a year learning new skills, both hard and soft. Thank your mentors. 

  3. Show expertise to as many new people as possible by offering up my viewpoints on podcasts, articles, webinars, and my favorite:

  4. Meet with people for a quick chat. I’ve had 3-5 meetings a week with new people in the past six years. I’ve made incredible friendships and it’s opened doors.

  5. Getting out in real life and meeting people in person at events and meetups.

I know it’s easier said than done. If you're going through a dry period, know that you are not alone and the community is here as a place for you to meet connectors, see new jobs early, and take your mind off it all with some laughter.

Are you in a position to be a Connector?

Reach out to someone and set up a call.

Make the time.

Help a person.

Write the recommendation.

Give the shoutout.

Thank you to the connectors who have shared opportunities with the community, written an intro email, collaborated on something for fun, or took a call to meet someone new.

If you have more ideas on how the community could help more folks and businesses find great fits, reach out and let us know. 

 




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