At a glance
Choose Citation Labs if you're an enterprise that wants hundreds of high-quality links to your core service and product pages each month, with revenue-focused reporting your leadership team understands.Citation Labs shines at large-scale link building for "money pages," and optimizing pages to appear in LLM citations and AI overviews.
Our members say: “Garrett and the Citation Labs team have shown up for The Community since the beginning, and it's impressive to see the way he thinks about how AI and brand signals impact each other together.” - Noah Learner
About Citation Labs
Citation Labs is a link building agency that takes the time to understand your business goals and competition. The team prioritizes which pages are showing signs of growth, then creates campaigns that lead to heaps of relevant links from trusted publications, plus clear reporting your leadership team understands. It also advises on AI visibility and builds tools like (X)ofu.
Headline sponsor of the Boardwalk Bash
Citation Labs, led by Garrett French, was the headline sponsor of this year's Boardwalk Bash in San Diego during BrightonSEO week. Our partners make that party happen every year, and we're grateful. Read the recap.
What's new at Citation Labs
- The (X)ofu MCP recently launched. MCP (Model Context Protocol, if you don't know) is how AI assistants connect to outside tools and data. The (X)ofu MCP lets you ask an assistant like Claude, ChatGPT, or Cursor about your projects in plain language and get answers from your own (X)ofu data – without opening the dashboard or exporting anything first. (X)ofu is powered by Citation Labs.
- Garrett's 2026 BrightonSEO talk gave us an always timely reminder: “We're in this together.”
- (X)ofu tracks how AI assistants like ChatGPT, Google AI Overviews, and Gemini cite and recommend your brand. It benchmarks your LLM visibility against competitors with a score and easy-to-understand visuals, and shows which sources get cited when you don't. There's a free BOFU Visibility Tracker snapshot, no signup needed.
- The BrightonSEO Starter Pack walks you through finding the friction-inducing, latent, unasked questions (FLUQs) on a sales page, then improving the page with a step-by-step audit framework and tracking the results.
Grateful for our partners
Thank you, Citation Labs, for supporting The SEO Community.
Join The Community
The SEO Community is a free organization, with private Slack group and events, for those interested in search and AI optimization to learn, discuss, and meet others in the industry.
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