B2B SEO and AI search strategist with 10+ years of experience helping companies scale qualified leads and revenue.
Meet Mike
Mike Sonders is a B2B marketing and search professional focused on helping brands understand and improve their visibility in AI-driven search.
He is the cofounder of Contender, an AI search intelligence platform built exclusively for B2B marketers.
Contender helps B2B brands uncover AI search opportunities in the first 60 seconds—without setup. Instead of relying on manually built prompt lists, Contender delivers immediate, comprehensive insights using a database of 86,500+ B2B-specific prompts, eliminating blind spots common in traditional AI visibility tools.
With over a decade of experience in B2B SEO and marketing, Mike has helped companies like SurveyMonkey, Submittable, Frevvo, and Rainforest QA drive qualified leads and measurable revenue growth.
He also helps manage the AI-focused channels of The SEO Community, contributing to education and discussion around the evolving role of AI in search.
In addition to building Contender, Mike works on select B2B SEO and AI search consulting projects, applying proven strategies to the evolving search landscape.
