Eric began his professional career in writing, marketing communications, and public relations. About 10 years ago, he pivoted to digital marketing after becoming interested in search engine optimization (SEO). He has since helped numerous companies improve their digital marketing footprint with effective website best-practices and Search Engine Marketing (SEM) strategies.
His expertise truly blossomed while working as an in-house digital marketing manager at MTE. This role prompted a significant shift in perspective; while at an agency, he viewed success through the lens of website visits and goal conversions. He learned that senior management thinks in terms of revenue, which is driven by sales leads that become sales opportunities. He realized solid processes were necessary to connect web conversions to revenue. Now, he examines Google Analytics metrics as leading indicators to measure his effectiveness in driving sales leads and opportunities.
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A SEO Slack Community Success Story
by Eric Vallee
