Head of Events & Field Marketing with 20+ years of experience across experiential marketing, growth, demand generation, and community-led brand building.
Meet Cheryl
Cheryl is an experienced marketing and events leader who has spent her career designing and executing programs that connect brands with real communities.
Her background spans both B2B and B2C environments, where she has led cross-functional teams and complex projects from concept through execution.
Cheryl is known for a hands-on, practical approach to marketing, combining strategic thinking with a willingness to roll up her sleeves and get work done.
In recent years, she led the design, production, and execution of MozCon from 2018 to 2024, Moz’s flagship digital marketing conference, and produced multi-city event programs including STAT City Crawl and Conversion Road Trip.
She has also launched and managed ongoing content and community initiatives such as The Practical Marketer webinar series and the MozPod podcast.
