Overall Satisfaction with Membership

Every day we strive to do better for our members. 

Main Reasons for Joining

It's inspiring to see how many people join to share their knowledge and help others. This is a community of givers. 

Membership Benefits Used

There's a lot of value beyond Slack. Just knowing that we helped some people get a job or gig makes this all worthwhile. 

Value for Money Rating

We don't ask for much in return for incredible access to some of the best minds in the industry. And we have lots of plans to take this feedback and do better next year. 

Importance Ratings: All Community Aspects

Detailed, nitty gritty, expert Slack discussions, and exclusive content with the web's best minds, are the most important for member value. 

Content Topics Requested

Trends aside, we aim to provide fundamental knowledge that stands the test of time. Next year, expect more technical guides and tools, and more content strategy that extends to other organic channels. More everthing – got it! 

Most Mentioned Experts & Topics

We hear you loud and clear: More women, diverse experts, legit tools. More AI. Less AI. 

Key Insights

• Exceptional Satisfaction: 82% of members rate their experience as 5/5, indicating very high satisfaction
• Strong Community Engagement: Slack discussions are the most valued aspect (53% rated "Very" + 25% "Crucial")
• Primary Motivations: Information sharing (95%) and networking (80%) drive membership
• Content Demand: Technical SEO (74%), AI/LLMs (61%), and Content Strategy (61%) top the wish list
• High Recommendation Rate: 83% have recommended the community to others
• Active Participation: 76% have asked questions in Slack, showing strong engagement
• Learning Focus: 67% rate learning about new tools as "Very" or "Crucial" to their professional development
• Networking Value: 72% consider networking opportunities "Very" or "Crucial"

Membership survey conducted across 4,371 subscribers in October, 2025.