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Celebrating Two Years of The SEO Community: Thank You

Written by: Noah Learner Tags: community, newsletter

Published: Jul 28, 2025

Just like that, it's been two years since launching The SEO Community.

When we first started on Slack, we quickly scaled to around 600 members – people I considered my closest "SEO friends." Now we're over 4,300 members strong, and I still consider every one of you my SEO pals.

I just returned to Colorado from our CHI+MKE Roadshow exhausted, my brain lit up with a hundred new ideas and new connections, and my heart full.

Being together in person reminds me why we started this thing in the first place

Folks coming together about something they're passionate about makes life bigger and better.

I could tell how much it mattered to everyone I met on the trip to meet, talk shop, and just hang out.

These kinds of SEO events take a lot to put on and wouldn't be possible without support.

Shout out to our incredible partners Citation Labs, seoClarity, and airOps. Massive gratitude to Mary Kate Mack from seoClarity and Eoin Clancy from airOps for being so supportive and amazing to work with.

And a special thank you goes to Garrett French and Citation Labs. Garrett has made a huge commitment to the events we're able to do in person, and that support is what allows us to create these opportunities for the community to come together. 

Finding the signal in the noise with Andy Crestodina

The highlight for me in Chicago was the chat with Andy Crestodina. As someone who's been there since the beginning, he has some timeless wisdom to share.

Watch the video and read my recap of the top timeless seo takeaways from Andy. 

A couple of things that really stuck with me:

"What you see is all there is. That page has to do the whole job." Andy says it's okay to have duplicate content (like a great testimonial) across multiple pages if each of those pages is a potential entry point for a visitor. The goal is to make each page a masterpiece that can stand on its own.

Create signal through the noise. It's easy to get caught up in the jargon. But none of the hype around AI has fundamentally changed how he builds content that works. He overindexes on two types: "The two formats for content that will forever outperform are original research and strong opinion. Ask that question: 'Is your website the primary source for any statistics or new information?'"

New logo coming in hot

Over the past 6 months I've been collaborating with one of my design heroes, Cameron Moll on new branding for the community.

I wanted something unique, approachable, and inclusive. And I think we nailed it. The best part is that it feels like a collaboration between Cameron and the community. 

You can see the logo in Slack today, and we'll be updating it throughout our branding over the coming weeks.  

Thank you all for coming on this journey together.

Being in the room with some of our oldest and newest members, sharing ideas, and building friendships, is why I'm so excited for year 3. Let's make some more magic together.