Uncovering How Reddit and Quora Use Structured Data

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Hayata Nakamura

Dec 19, 2024, 5:27 AM

Hi Community, has anyone analyzed what structured data Reddit and Quora use? I used <http://schema.org|schema.org> and Google to see what structured data use but they don't find anything. I know Reddit has some unique ways to execute technical SEO tactics like it detects IP and then shows a different robots.txt file, etc.

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Thomas Fuller

Dec 19, 2024, 5:34 AM

If you’re not seeing anything using those two tools then the site probably isn’t using anything (at least on the pages you’re looking at).

You can always view the page source and search for “<http://schema.org|schema.org>” and see if there’s a match on the page.

Jarno van Driel

Dec 19, 2024, 9:09 AM

Have you tested with the Rich Result Test, because it shows Reddit has markup:

• <https://search.google.com/test/rich-results/result?id=7KR8pDgqQAwvxp2gTybYJQ>

Hayata Nakamura

Dec 19, 2024, 9:14 AM

Ohh thank you! I was using <http://schema.org|schema.org>. I still wonder why it doesn't appear on page source though

Jarno van Driel

Dec 19, 2024, 9:16 AM

Probably because Reddit serves the markup based on the IP-address of the request. And the Rich Result Test has a Google IP, <http://schema.org|schema.org>'s validator doesn't.

Hayata Nakamura

Dec 19, 2024, 9:21 AM

That makes sense. It works just like their robots.txt file. Thank you, @jarnovandriel!

Mika Lepistö

Dec 19, 2024, 9:22 AM

Ah, when you said "and Google" I thought you'd already used their rich testing tool. Thats super useful here but also to fetch anything via Google when you may not have GSC access.