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Track Google SERP Traffic: AI Overview, Featured Snippets, PAA

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Dana DiTomaso
Dana DiTomaso
 
Mar 20, 2025, 5:22 PM
 
Hello friends! I've been working on this post for way too long and it is finally out in the world! Step by step instructions on how to track if visitors are coming to your site from 3 critical Google SERP features: AI Overview, Featured Snippets, or People Also Ask.
 
There is a video and a text walkthrough so you can pick the option you like best. Let me know if you run into any problems implementing this!
 
How to Track Traffic from AI Overviews (AIO), Featured Snippets, or People Also Ask (PAA) Results in Google Analytics 4 (GA4) | KP Playbook
 
Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.
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Dana DiTomaso
 
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John Sukowaty
John Sukowaty
Mar 20, 2025, 6:06 PM
Finally!!! I've been trying to find a way to efficiently see #:~:text= in GA4. Thank you!!
Dana DiTomaso
Dana DiTomaso
Mar 20, 2025, 7:49 PM
You're welcome! Should be easy to implement. I'll end up adding on a GTM container that people can easily import in the future, just didn't want to keep delaying publishing this.
David Schargel
David Schargel
Mar 21, 2025, 12:42 AM
Wow. Thank you!
Boris Kuslitskiy
Boris Kuslitskiy
Mar 21, 2025, 7:54 PM
Could this be done in Adobe tag man?
Dana DiTomaso
Dana DiTomaso
Mar 22, 2025, 12:19 PM
Yeah absolutely! I'm not familiar with exactly how the setup would go but that JavaScript would work on any website.

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