SearchGPT Traffic in 2024: Anyone Experiencing It Yet?

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Eric Hoppe

Nov 6, 2024, 12:36 PM

Is anyone seeing traffic from SearchGPT yet?

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Mika Lepistö

Nov 6, 2024, 12:42 PM

yes but it's not differentiated. Some go to GBPs, some to your site direct (app use) and some via ChatGPT domain referral.

Eric Hoppe

Nov 6, 2024, 12:44 PM

gotcha. so it will show up in GA4 under direct or referrals for now. that’s what I suspected

Mika Lepistö

Nov 6, 2024, 12:50 PM

I'd suggest take a look here.

<https://theseocommunity.slack.com/archives/C05HC70HNLF/p1730129257156129|https://theseocommunity.slack.com/archives/C05HC70HNLF/p1730129257156129>

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Nico Brooks

I'm wondering if I should start creating a GA4 Primary channel group for "AI". I'm starting to see AI sources show up in the top 10 for some clients. Curious to hear thoughts and if anyone else is doing this? I found <https://www.linkedin.com/pulse/how-see-referral-traffic-from-ai-platforms-ga4-larry-engel/|this handy regex> as a starting point.

5 replies

Jessica Smith

@nico when you set up the new channel group for AI did you just use source matches regex with the below to capture all the ai sources?

Nico Brooks

@jessicaannsmithco I did - and make sure to move it above Referral so the traffic doesn't get caught by that first. I also <https://youtu.be/fpo1_E9UizI|recorded a video> of the setup steps.

Jessica Smith

@nico thank you - Moving it above the referral channel was the one step I missed and now have updated. Your video was great!

Eric Hoppe

Nov 6, 2024, 12:52 PM

many thanks!