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Maximize Crawl Efficiency: Avoid Soft 404s & 301 Redirects to 200

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John Mueller
John Mueller
Jan 31, 2025, 5:42 AM
If you return a 404, the HTTP connection is quickly terminated - you can crawl much more with a fixed number of connections in a given period of time. If you do a soft-404 or 301 to a 200, then you'll have crawl budget problems.