Master Internal Linking Strategy :thread:

Sep 6, 2023, 9:59 AM

Internal linking question ????

Forwarded thread from another channel:

Sep 6, 2023, 9:59 AM

If you have a site whereby all the pages don’t relate to each other like they’re not similar products say they’re landing pages about different locations, how do you internally link between them other than having them on the nav logically?

Other than having “other locations” somewhere and then linking…

Sep 6, 2023, 10:00 AM

hey @lifeofamissfit!

is this related to the camper hire site from yesterday?

Sep 6, 2023, 10:00 AM

Yeah undefined

Sep 6, 2023, 10:03 AM

so if we're looking at geo, some ideas could include:

• country page: link to regions + top cities + specific sub-types or related types

• region page: link to country + other regions + top cities of that region + specific sub-types or related types within the region

• city page: link to parent region + other cities nearby + top cities in region + other cities in country similar to the city + sub-types or related types within city

Sep 6, 2023, 10:11 AM

Okay yeah I don’t think we have enough city pages! Client doesn’t seem to want to produce city pages because she wants to get the country pages ranking first but I think the city pages will help them rank?

Sep 6, 2023, 10:14 AM

from what you were saying yesterday, the country pages do rank, just not in the top positions desired by the client, correct?

topically speaking, creating these subpages will help built relevancy, as well as drive incremental results through more targeted queries related to those subpages. through internal linking, you can then start passing equity and relevancy down, up and across your structure, which should have a net positive effect on rankings and traffic.

Sep 6, 2023, 10:26 AM

Yeah some of them rank 7 and lower and page 2. With the city pages would you start by biggest search volume or position of the country page?

Sep 6, 2023, 10:27 AM

i'd look at potential traffic/search volume + available inventory (if applicable)

Sep 6, 2023, 10:29 AM

If the client was apprehensive to create new pages, I’m thinking to see if she’ll get on board with 3 new City pages for one of the countries that’s been a priority for her, and then hopefully they perform, and she’s happy to do a whole load more? What would you do to convince her

Sep 6, 2023, 10:33 AM

• give her an estimated view of performance impact (e.g. by creating these pages, we expect N results in incremental traffic and revenue)

• give her some examples of how these pages could look (by showing other sites that do a similar thing or by mocking up some examples yourself)

• give her some ideas about the angle / USP you'll target that will help you perform well with these pages

• give her an idea of what would be needed from her to create these pages, and what may be the budgetary impact she should expect

• show her how you will start connecting the dots between the pages

• create some level of expectation around these may not be what's fully needed to be successful at a large scale, and that this is the start of an experiment

also, for some of the copy side of things, you could look at building these out using more of a programmatic service like , etc. if needed (reduce investment, speed up implementation and hopefully realize results more quickly).

Sep 6, 2023, 10:34 AM

others may have additional or alternative input on how to convince her than what i've provided too, so don't take my feedback here as canonical or exhaustive ????

Sep 6, 2023, 10:36 AM

Awesome. Yeah we will use AI she was impressed at that. We can definitely do that.

Re expected traffic, I would normally do an “if we rank 3rd based on x SV and your ave 3rd CTR” and then the same for ranking 5th. Is that what you’d do? For the first day 5 new city pages and related country page. And then once the results come, we can do it country by country?

Sep 6, 2023, 10:37 AM

yeah, you could use that methodology for traffic; (not affiliated) also works nicely for plugging in some of the keywords that you'd expect to rank for on these pages, and the map out a traffic growth forecast based on that.

Sep 6, 2023, 10:40 AM

Not heard of it! Have you used it and would you recommend

Sep 6, 2023, 10:42 AM

i've trialed it out a bit, but my daily use case did not apply. if it did, i'd totally use it. I know @nick uses it, and others are [affiliate] promoting it pretty heavily (e.g. Kevin Indig, I believe Eli Schwartz, etc.)

Sep 6, 2023, 10:46 AM

@kyle and @lifeofamissfit thanks for the ping.

I have used SEOMonitor and in full transparency they have paid me to promote it.

Sep 6, 2023, 10:47 AM

I think the tool is good but should be taken as directional insight. Its as good as most would build through a spreadsheet.

Sep 6, 2023, 10:47 AM

so its mostly a time saver IMO. The bigger value add (and their target) is actually large agencies who are regularly trying to show value and win new SEO business.

Sep 6, 2023, 10:47 AM

How much is it

Sep 6, 2023, 10:48 AM

you can do a free trial but I think its like $100/m

Sep 6, 2023, 10:48 AM

nothing crazy

Sep 6, 2023, 10:49 AM

If you sign up for the trial and want to put down that you heard about it from me -- I don't get paid but they get validation from paying me to share my insights/opinions ????

Sep 6, 2023, 10:49 AM

Sep 6, 2023, 10:49 AM

The case with me is that I want to show potential traffic and thus conversions based on new pages (5 atm) and then if successful (lots more). I can do that in a spreadsheet so what does the tool do for 100 dollars a month?

Sep 6, 2023, 10:50 AM

Okay thanks so much!

Sep 6, 2023, 10:50 AM

gotcha -- so this is going to focus more so on growing existing content... goign from say 8th page of google to 1st page.

Id still try the free trial but this may not be a perfect solution for what your looking for.