Cookie Consent by Free Privacy Policy Generator

Link Building to No-Index Pages: Impact on Visibility

Go to the Best Of the SEO Community.

Sam Penny
Sam Penny
Dec 4, 2024, 3:16 PM
Does anybody have any good experience or case studies on whether building links to no-index pages helps overall visibility?
Forwarded thread from another channel:
Rick
Rick
Dec 4, 2024, 3:35 PM
I feel like indexing them would be a bigger visibility play.
Becky Westmoreland
Becky Westmoreland
Dec 4, 2024, 5:11 PM
Why do you want Google to crawl no index pages (just curious)?
Sam Penny
Sam Penny
Dec 4, 2024, 5:42 PM
@rickramos1 @bwestmoreland - the idea here would be to create assets that 3rd parties would link to, but we wouldn't necessarily want those pages to be indexed for a number of reasons (mainly competitors stumbling across them)
Rick
Rick
Dec 4, 2024, 5:52 PM
So then, you want the SEO value would flow from these target pages with internal links, like a reservoir?
 
Or something different?
Sam Penny
Sam Penny
Dec 4, 2024, 10:01 PM
That's what I mean @rickramos1 - does it negate all value to have them no indexed?
Rick
Rick
Dec 4, 2024, 10:44 PM
Sounds like witchcraft to me. I thought noindexed pages didn't pass value, but I've heard it both ways. If an SEO competitor wants to find your web assets, a noindex tag isn't going to hide it from them.
Becky Westmoreland
Becky Westmoreland
Dec 5, 2024, 10:29 AM
I don't think this is a sustainable SEO tactic. Even if a noindex page passes value for a short time - it won't in the long term and you won't be able to predict it. There are more sustainable SEO tactics to focus on.
Craig Harkins
Craig Harkins
Dec 7, 2024, 6:32 AM
Trying to understand the strategy around creating a linkable asset that you purposefully hide from a user search journey.
 
My assumption is that this page/asset lives on the domain you’re trying to rank. If you’re no indexing because this is a PBN/parasite page we’re talking about a different situation.

Channels

  • agency (3)
  • ai-for-seo (11)
  • ai-llms (24)
  • analytics (13)
  • biz-of-seo (4)
  • career (4)
  • content (15)
  • cro (4)
  • data-viz-reporting (4)
  • datascience (2)
  • ecommerce (3)
  • events (1)
  • freelance (2)
  • general-seo (21)
  • in-house (2)
  • local-seo (12)
  • local-seo,biz-of-seo (1)
  • lounge (1)
  • reading-list-resources (3)
  • search-console (11)
  • shameless-plug (1)
  • technical-seo (37)
  • tools (1)


    • Join The Community

    The SEO Community is a free organization, with private Slack group and events, for those interested in search and AI optimization to learn, discuss, and meet others in the industry.

    Powered by MODX

    Resources

    The Community Story SEO Articles SEO Jobs SEO Conferences Top SEO Discussions Newsletter Free Tools Learn Claude Code

    The SEO Community © 2026

    Shop Merch Code of Conduct Partnerships Sitemap Update cookies preferences Terms of Service Privacy Policy