Link Building to No-Index Pages: Impact on Visibility

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Sam Penny

Dec 4, 2024, 3:16 PM

Does anybody have any good experience or case studies on whether building links to no-index pages helps overall visibility?

Forwarded thread from another channel:

Rick

Dec 4, 2024, 3:35 PM

I feel like indexing them would be a bigger visibility play.

Becky Westmoreland

Dec 4, 2024, 5:11 PM

Why do you want Google to crawl no index pages (just curious)?

Sam Penny

Dec 4, 2024, 5:42 PM

@rickramos1 @bwestmoreland - the idea here would be to create assets that 3rd parties would link to, but we wouldn't necessarily want those pages to be indexed for a number of reasons (mainly competitors stumbling across them)

Rick

Dec 4, 2024, 5:52 PM

So then, you want the SEO value would flow from these target pages with internal links, like a reservoir?

Or something different?

Sam Penny

Dec 4, 2024, 10:01 PM

That's what I mean @rickramos1 - does it negate all value to have them no indexed?

Rick

Dec 4, 2024, 10:44 PM

Sounds like witchcraft to me. I thought noindexed pages didn't pass value, but I've heard it both ways. If an SEO competitor wants to find your web assets, a noindex tag isn't going to hide it from them.

Becky Westmoreland

Dec 5, 2024, 10:29 AM

I don't think this is a sustainable SEO tactic. Even if a noindex page passes value for a short time - it won't in the long term and you won't be able to predict it. There are more sustainable SEO tactics to focus on.

Craig Harkins

Dec 7, 2024, 6:32 AM

Trying to understand the strategy around creating a linkable asset that you purposefully hide from a user search journey.

My assumption is that this page/asset lives on the domain you’re trying to rank. If you’re no indexing because this is a PBN/parasite page we’re talking about a different situation.