Case Studies: Above-the-fold, Large Banners Are Not Good for UX/UI

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Jessica Smith

Nov 27, 2024, 11:54 AM

Hey All,

I am looking for a case study on how above-the-fold large banners are not great for UX/UI - Does anyone have anything?

Mika Lepistö

Nov 27, 2024, 11:59 AM

I don't have a case study, but a site I am working on pulled their contact pop-up widget that I put on because I couldn't make changes to the full size banner to overlay CTA. Leads went down by like 95%.

Ilana Davis

Nov 27, 2024, 1:55 PM

Do you mean on homepage or at the category level?

Look through Baymard’s articles though it’s usually focused on carousels and ad type banners, not banners as a whole. A few that come to mind (not sure if your ecomm or not)

<https://baymard.com/blog/avoid-these-ecommerce-graphics>

<https://baymard.com/blog/ecommerce-homepage-ux>

<https://baymard.com/blog/homepage-carousel>

Matt McGee

Nov 27, 2024, 3:43 PM

IIRC, @Ross Hudgens posted a few months back about some research on how smaller hero images are better than the common/giant hero images most sites use. Maybe a little different than large banners, but directionally similar?

Arnout Hellemans

Nov 27, 2024, 10:07 PM

Haven't seen any but then again imho it also needs to fit the brand. Sometimes it might be good to be very visual, in others there's a better use of that space. Could you test?

Kunjal Chawhan

Dec 1, 2024, 7:01 AM

<https://www.linkedin.com/posts/mike-mcdonnell-glide_does-removing-hero-images-for-category-pages-activity-7258889509159817216-jWzf?utm_source=share&utm_medium=member_android|https://www.linkedin.com/posts/mike-mcdonnell-glide_does-removing-hero-images-for-category-pages-activity-7258889509159817216-jWzf?utm_source=share&utm_medium=member_android>

Had come across this some days ago maybe this will help