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Case Studies: Above-the-fold, Large Banners Are Not Good for UX/UI

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Jessica Smith
Jessica Smith
Nov 27, 2024, 11:54 AM
Hey All,
I am looking for a case study on how above-the-fold large banners are not great for UX/UI - Does anyone have anything?
Mika Lepistö
Mika Lepistö
Nov 27, 2024, 11:59 AM
I don't have a case study, but a site I am working on pulled their contact pop-up widget that I put on because I couldn't make changes to the full size banner to overlay CTA. Leads went down by like 95%.
Ilana Davis
Ilana Davis
Nov 27, 2024, 1:55 PM
Do you mean on homepage or at the category level?
Look through Baymard’s articles though it’s usually focused on carousels and ad type banners, not banners as a whole. A few that come to mind (not sure if your ecomm or not)
 
<https://baymard.com/blog/avoid-these-ecommerce-graphics>
 
<https://baymard.com/blog/ecommerce-homepage-ux>
 
<https://baymard.com/blog/homepage-carousel>
Matt McGee
Matt McGee
Nov 27, 2024, 3:43 PM
IIRC, @Ross Hudgens posted a few months back about some research on how smaller hero images are better than the common/giant hero images most sites use. Maybe a little different than large banners, but directionally similar?
Arnout Hellemans
Arnout Hellemans
Nov 27, 2024, 10:07 PM
Haven't seen any but then again imho it also needs to fit the brand. Sometimes it might be good to be very visual, in others there's a better use of that space. Could you test?
Kunjal Chawhan
Kunjal Chawhan
Dec 1, 2024, 7:01 AM
<https://www.linkedin.com/posts/mike-mcdonnell-glide_does-removing-hero-images-for-category-pages-activity-7258889509159817216-jWzf?utm_source=share&utm_medium=member_android|https://www.linkedin.com/posts/mike-mcdonnell-glide_does-removing-hero-images-for-category-pages-activity-7258889509159817216-jWzf?utm_source=share&utm_medium=member_android>
 
Had come across this some days ago maybe this will help
Mike McDonnell on LinkedIn: Does removing hero images for category pages serve as a benefit? Our… | 11 comments
I&#39;d been told that removing hero/banner images on product category pages is a revenue benefit for E-commerce websites.
 
But, I couldn&#39;t find any real-world… | 11 comments on LinkedIn
Mike McDonnell on LinkedIn: Does removing hero images for category pages serve as a benefit? Our… | 11 comments

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