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Google Business Profile: How Long for Waze Address Update?

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Shawn Huber
Shawn Huber
Jan 15, 2025, 1:34 PM
I've been searching but can't seem to find an answer on this but how long does it take Waze to reflect a change of address made on a Google Business Profile?
Forwarded thread from another channel:
Shawn Huber
Shawn Huber
Jan 15, 2025, 1:35 PM
I have a listing I manage that moved in October of 2024 but still shows the old address on Waze today.
 
I know I can make a suggested edit on Waze but with the volume of locations that I work with this isn't sustainable
Darren Shaw
Darren Shaw
Jan 15, 2025, 1:50 PM
I didn’t think that Waze synced with GBP
Shawn Huber
Shawn Huber
Jan 15, 2025, 1:51 PM
I sort of assumed it would since both are owned by Alphabet and would make sense from that perspective - but for this specific issue, it does not look like it at all since I'm finding issues with the address, pin location, hours, and photos don't match the GBP
Shawn Huber
Shawn Huber
Jan 15, 2025, 2:25 PM
@darren, I think you're right - I'm spot-checking and seeing issues with every location. That seems to be a huge miss when you're dealing with enterprise-level brands with thousands of locations if you're relying on Waze users to make suggestions/edits at locations
Shawn Huber
Shawn Huber
Jan 15, 2025, 5:13 PM
Coming back up for air after going down this rabbit hole. So there is a whole forum that brands/users can submit their changes to, and these folks called "champs" would organize the volunteer community to implement any changes at scale. That seems very insane and not at all efficient.
Darren Shaw
Darren Shaw
Jan 15, 2025, 5:36 PM
Haha yes, very insane

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