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Choosing the Right Schema: Clarifying Schema Types for Different Pages

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Akarsh Kavuttan
Akarsh Kavuttan
Nov 7, 2024, 5:03 AM
Is there an article/post or any type of document that clearly states what type of schema should be used on what pages?
• For example I recently saw a post that stated e-commerce websites (that do not have a physical location) using should be using Online Business (and not Organisation schema). I am sure every ecom business has a corporate office and I wasn't aware one cannot use that.
• Similarly about using Website schema, where I read that this schema is specifically for Home/About Page only.
Forwarded thread from another channel:
Dan Taylor
Dan Taylor
Nov 7, 2024, 6:06 AM
There are common themes, but there will never be total standardization of what Schema should go where.
Jarno van Driel
Jarno van Driel
Nov 7, 2024, 6:14 AM
<http://Schema.org|Schema.org> itself has very little restrictions as it's just a dictionary of machine-readable terms. It is up to each individual consumer of <http://schema.org|schema.org> annotations to formulate how annotations should be provided, as Google does in its <https://developers.google.com/search/docs/appearance/structured-data/search-gallery|feature guide>.
 
For example
1. `OnlineStore`: <https://developers.google.com/search/docs/appearance/structured-data/organization#technical-guidelines>
2. `WebSite`: <https://developers.google.com/search/docs/appearance/structured-data/sitelinks-searchbox#adding-structured-data>
 
Akarsh Kavuttan
Akarsh Kavuttan
Nov 7, 2024, 6:30 AM
@jarnovandriel thanks a lot! I guess I will have to spend some more time reading in depth and make notes of them myself! Appreciate this!
Shawn Huber
Shawn Huber
Nov 7, 2024, 9:00 AM
This extension from <http://Schema.dev|Schema.dev> is good - it doesn't really tell you what you should use, but based on their data they do tell you the most popular items which may be helpful <https://chromewebstore.google.com/detail/schema-builder-for-struct/klohjdodjjeocpbpadmkcndjoadijgjg>
Schema Builder for Structured Data - Chrome Web Store
Easily build validated json-ld structured data markup for any webpage. Based on <http://schema.org|schema.org> specification
Tony McCreath
Tony McCreath
Nov 7, 2024, 6:58 PM
A good thing to understand is that an OnlineStore is a specific type of Organization. It's just a more specific way to define the business. You can fill in all the same Organization information, but you are also saying this business sells things online.
Akarsh Kavuttan
Akarsh Kavuttan
Nov 11, 2024, 11:40 PM
@shawn.l.huber hey thanks but I do have this! From what I have seen is it generalises the schemes on domain level and not at page level.. on my product landing pages it had recommended local schema which was funny..
Akarsh Kavuttan
Akarsh Kavuttan
Nov 11, 2024, 11:40 PM
thanks @tony270!
Shawn Huber
Shawn Huber
Nov 12, 2024, 7:21 AM
Yeah, it will show overall, based on the data it has from people using the plugin and other sources, what are the most popular schemes, not necessarily a recommendation for the page type you are implementing. I use it as a guide more than absolute truth. Like you said, if it is a product page, local isn't going to be a good option.
Akarsh Kavuttan
Akarsh Kavuttan
Nov 21, 2024, 10:51 PM
@shawn.l.huber thank you so much!

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