18 Essential Client Questions for SEO Agency/Freelancers

Mark Williams-Cook

Sep 3, 2024, 7:24 AM

I think this article I did for SEL might be helpful for some agency/freelancers. I see so many campaigns/relationships fail because the right questions were not asked at the start, so I compiled 15 questions I ask every client: <https://searchengineland.com/new-seo-client-questions-446139>

15 questions to ask your new SEO clients

Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.

Written by

Mark Williams-Cook

Est. reading time

9 minutes

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Ralph du Plessis

Sep 3, 2024, 11:06 AM

This is great, Mark. I have a simpler 3 question version of this at the initial proposal stage which is deliberately short and sweet to keep them engaged:

1. What is your primary objective?

2. Give me 5-10 vanity search terms/things you think people search for when looking for a business like yours.

3. Who are your main competitors and/or sites you aspire to?

I use this at the start to set expectations before investing a lot of time in proposals. The answers to these questions generally give me a good sense of the type of client they're likely to be, and where I can set my own expectations in terms of budget etc.