B2B SaaS Visibility on ChatGPT, LLMs and AIO: Need Tips

Chris Tweten

Jan 8, 2025, 3:55 PM

I have a B2B SaaS client that wants to appear more prominently in LLMs (mainly ChatGPT). Anyone have resources they can share on getting the job done?

We're already getting traffic from ChatGPT but don't appear in commercially-intent queries like "What's the best [category] software?"

Forwarded thread from another channel:

Andy Strager

Jan 8, 2025, 4:13 PM

Crappy response, but rank higher in traditional organic. Can try to dig up the study tomorrow but it’s a crazy high percentage of page one, especially top three results that appear in AIO.

At the end of the day AIO isn’t much different than getting a featured snippet.

Andy Strager

Jan 8, 2025, 4:19 PM

You can also create your own “best of” articles and conveniently place yourself on top. IMO they are scraping the commercial investigation pages for “best of” queries, and not formulating a response themself

Eric Hoover

Jan 8, 2025, 4:38 PM

Second this. The better your rank for traditional seo the better you’ll (potentially) do with AIO

Greg Heilers

Jan 8, 2025, 10:49 PM

Agree with above, though I'd love to partner with anyone who wants to co-research/co-write, and then co-market/co-promote, a deep dive into this. There have to be some more granular action items we can take here, IMO, @chris979.

Fwiw, like you, we're already getting traffic from ChatGPT, but unlike you we have not yet received feedback on search intent.

Mika Lepistö

Jan 9, 2025, 12:16 AM

Take a look at the sources for the results. From what I have heard (not seems myself for a client because I don't have a SaaS client, but seems to correlate with my own searches) getting into the pages on SERP results that get cited has a positive impact, which really should be part of a broader marketing effort anyway. Along with getting your own page ranking there.

However, I question if these basic best of questions are being asked on LLMs. Perhaps it depends on the product. I find myself giving much more specific instructions to find what I want, including pricing, specific features and pain points, application/use case/industry, etc. I'd make sure you're surfacing that content as much as possible for context.

Kaj Kandler

Jan 9, 2025, 1:43 AM

I don't know any resources. What I do know is the LLMs heavily depend of NLP.

Check all your content, incl. social media, through NLP algorithms to see what they understand (which entities they connect it with; what facts it can extract).

Further pay very close attention to the language your customers use and mimic this on your content. Even write the basically same content in multiple variations for that different language that different buyer personas are using. - That will make you content align (in vector space, etc.) with the buyers queries and instructions.

AI = LLMs are very early and too fast evolving to see good trends yet on optimization. I'd recommend when you have your customer's language, track the queries and see if you are recommended and relevant (for that it needs clear branding). Beware that it is a statistics game, because LLM's give different answers every time.

Andrew Bond

Jan 9, 2025, 2:21 AM

@crystalc did a great talk on this topic at BrightnoSEO and she seems to have summarised the main points in this article: <https://www.wix.com/seo/learn/resource/llm-brand-visibility>

SEO for brand visibility in LLMs | Crystal Carter | Wix SEO Hub

Learn how to optimize your brand's visibility in LLMs like ChatGPT and Gemini by understanding the types of LLMs, how they generate answers, and how you can get mentioned.

Thomas Fuller

Jan 9, 2025, 3:06 AM

The following idea should help your client appear more prominently in LLMs, specifically ChatGPT, in this case, and could be applicable to other LLMs (assuming the given implementation supports a similar capability):

If it makes sense given what your client provides, consider writing a GPT that offers some solution to a problem people have.

It’s easy enough to get moving with something like this and you can provide a backlink to the client’s website in the GPT where people can navigate if they are so inclined.

If the GPT is successful (in that people are using it), any traffic that manifests on the client’s website due to use of the solution will presumably be very well targeted.

Mika Lepistö

Jan 9, 2025, 6:04 AM

Thomas, are you saying that creating a custom GPT with a link in its instructions influences the output of broader (non custom GPT) use of ChatGPT?

Thomas Fuller

Jan 9, 2025, 6:25 AM

@mika No definitely not — was just offering an adjacent idea that I thought might be helpful.

Josh Spilker

Jan 9, 2025, 6:37 AM

@chris979 I think digital PR will help you here too. Getting on other lists & being semantically mentioned as a leader in the category

This video was also interesting: <https://www.youtube.com/watch?v=tUw2RKAXo4E>

ref:AI Presents The Future of Search: LLMs, AI Search & Optimization Strategies

Dana DiTomaso

Jan 9, 2025, 1:57 PM

Crystal Carter will be speaking at a webinar I'm hosting about this very topic, it's on Tuesday, it's free and if you can't make it sign up and we'll send you the replay: <https://www.linkedin.com/events/7269786139710910464/comments/>

SEO for Brand Visibility in LLMs | LinkedIn

Does ChatGPT know who you are?

What does your brand look like in generative search?

Is there anything that you can do about it?

Crystal Carter answers these questions and more in this look at how to optimize for generative search tools for today and the future.

Here’s what we’ll cover:

☑️ Understanding LLMs and Their Impact on SEO

Get a clear breakdown of how static pre-trained models differ from search-augmented LLMs and why it matters for your strategy.

☑️ Practical Optimization Strategies

Learn how to increase brand mentions, manage crawls, and fine-tune your content to stand out in tools like ChatGPT, Gemini, and Copilot.

☑️ The Future of SEO in an AI-Driven World

Discover how LLMs are reshaping user journeys and what that means for the next wave of search optimization.

Don’t miss this chance to get ahead of the curve—register now!

Krunal Joshi

Jan 11, 2025, 12:50 PM

I have did few Test on AIO and GEO @chris979 let me DM you

Krunal Joshi

Jan 11, 2025, 12:54 PM

I think they are taking many inputs from different sites who’s already ranking high ( scrapping top results and show it on it’s Generative search results ) but one think I notice it format and construct response itself @strager.andy

Tania

Mar 12, 2025, 1:53 AM

@greg839 not sure if you were able to deep dive on the topic yet, but I would be interested to collaborate on it and research more deeply.

Greg Heilers

Mar 12, 2025, 10:43 PM

Hi @taniaukran, I haven't yet, that'd be awesome! Really interesting article here which shows just how murky the waters will be: <https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php>

AI Search Has A Citation Problem

We Compared Eight AI Search Engines. They’re All Bad at Citing News.

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