Yext is a digital experience platform that helps brands manage and optimize their presence across search engines, maps, apps, and AI-driven discovery platforms. Yext works with enterprise and multi-location brands to ensure their business information is accurate, consistent, and discoverable wherever customers search.
Yext analyzed 17.2 million AI citations and found that different AI models favor different signals – Gemini leans on Google Search, ChatGPT varies by industry, and Claude cites user-generated content 2-4x more than others. Want to dive deeper? Join the webinar on the Answer Gap.
New research across 1.8 million prompt results showed 86% of those AI citations come from sources marketers can directly manage or strongly influence, with over 40% being from a brand's website or listings.