At a glance
Try Amethyst if Google Search Console doesn't go deep enough but you don't want to juggle three or four tools to fill the gap, you want to work from first-party data instead of sampled or estimated metrics, or you find GA4 overcomplicated for day-to-day SEO analysis.Amethyst shines at monitoring crawl and index status at scale, grouping and segmenting queries and URLs into saved views, and piping clean first-party SEO data into AI workflows through MCP.
Our take: “Amethyst is a wicked interesting tool to me because it’s the first I’ve seen amongst AI analytics tools that can analyze data at the session level. Check it out if you want to get really granular. ” - Noah Learner
About Amethyst
Amethyst is an SEO analytics platform developed by JADE K.K., a Tokyo-based consultancy. It brings three core capabilities under one roof: index status monitoring, enhanced search performance analysis, and on-site user behavior analytics, all powered by first-party data sources including the URL Inspection API, Google Search Console, and BigQuery bulk export.
Inside Amethyst
- Index Worker. A patented technology that monitors crawl and index status at scale, automatically flags problem pages, and helps identify root causes, not just symptoms.
- Search Analytics. Group and segment queries and URLs in a single view with multi-condition filtering, with no slowdown even on large sites. Save your groupings as views so you can come back to the same analysis without rebuilding it.
- User Analytics. Also patented, it surfaces cross-session behavior patterns in a way GA4 wasn't built for.
- MCP integration. Amethyst acts as a data processing layer, letting you pipe clean, first-party SEO data into AI workflows, custom dashboards, or automated reporting pipelines.
Out and about with Amethyst
- Tacos at Brighton SEO. Amethyst co-sponsored Tacos with DemandSphere at this year's Brighton SEO in San Diego.
Grateful for our partners
Thank you, Amethyst, for supporting The SEO Community.
Join The Community
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