Amethyst

Get to know our partner

What is Amethyst?

Amethyst is an SEO analytics platform developed by JADE K.K., a Tokyo-based consultancy. It brings three core capabilities under one roof: index status monitoring, enhanced search performance analysis, and on-site user behavior analytics — all powered by first-party data sources including the URL Inspection API, Google Search Console, and BigQuery bulk export.

Try Amethyst if:

• You're frustrated that Google Search Console doesn't go deep enough but don't want to manage three or four separate tools to fill the gap.
• You care about data accuracy and want to work from first-party sources rather than sampled or estimated metrics.
• You want to group and segment queries and URLs, save them as views, and come back to the same analysis without rebuilding it every time.
• You find GA4 overcomplicated for day-to-day SEO analysis and want something built with search professionals in mind.

What Amethyst shines at:

• Index Worker — a patented technology that monitors crawl and index status at scale, automatically flags problem pages, and helps identify root causes, not just symptoms.
• Search Analytics — lets you group and segment queries and URLs in a single view with multi-condition filtering, without any slowdown even on large sites.
• User Analytics (also patented) — surfaces cross-session behavior patterns in a way GA4 simply wasn't built for.
• MCP integration — acts as a data processing layer, letting you pipe clean, first-party SEO data into AI workflows, custom dashboards, or automated reporting pipelines.