Ask Me Anything with
Mary Albright

GOAT Group

Mary Albright: Ask Mary Anything SEO Community Chat

27 Mar 2025 9:00 AM MST

With nearly a decade of experience in Search Engine Optimization, Mary currently leads organic strategy for GOAT Group, overseeing a diverse portfolio of sites specializing in vintage apparel, luxury goods, streetwear, and highly anticipated sneaker releases.

Her expertise spans programmatic SEO, marketplace optimization, and the automation of complex SEO workflows, including AI content generation. Mary brings a uniquely blended foundation in high fashion, branding, and research, offering a distinctive and data-driven approach to driving organic growth and visibility in competitive markets. Her focus on prioritization and automation ensures efficient and impactful SEO initiatives across all platforms.

Beyond her technical expertise, Mary is a passionate mentor, dedicated to sharing her knowledge and fostering the growth of the next generation of marketing professionals.

You won't want to miss asking Mary your Qs about topics like:

Programmatic SEO
Content automation
SEO operations workflows
Marketplace SEO

Ryan Mendenhall Mar 27, 2025, 9:00 AM

Welcome one and all to the @albrightmaryc show where YOU get the chance to sit down with her (or stand, if that's better) and ask her your burning Qs about automation, scaling content, processes and oh so much more.

Here's what she's all about professionally if you missed it:

<https://theseocommunity.slack.com/archives/C05HM8HCM34/p1742574859145899>

But I'd like to start with just some personal stuff. Mary, who are you? What do you love? What drives you?

2 replies

Mary Albright Mar 27, 2025, 9:01 AM

Who am I?

I am Mary Albright.

I love my 1.5 year old baby.

What drives me, I think exploring new things and tackling seemingly insurmountable problems.

Ryan Mendenhall Mar 27, 2025, 9:02 AM

After talking with you earlier this week, I've been dying to ask, how do you think through automation, when and how do you go about it?

2 replies

Mary Albright Mar 27, 2025, 9:04 AM

Oh, such a good question.

I feel like it's always different.

I used to start automation, like right in the coding stuff, and I kind of evolved into actually using pen and paper just to get all my thoughts down of what needed to be done, like what is the job to be done, what are all the parts breaking them down, and I, I guess it's easier for me to see it all laid out, like all the little cogs and wheels of what I want to automate.

And that also made it a lot easier to automate in parts.

So if I'm trying to automate.

Like a whole content production thing.

Maybe I just start with automating the brief creation from a spreadsheet or I just start automating the keyword research part, and then I get excited like this part works, and then I start tackling with all the other pieces, but yeah, right now I, I really draw everything out, which is kind of crazy because that's so lo fi.

Noah Mar 27, 2025, 9:05 AM

Tell us about making the jump from agency to in house. What was hard? What was easier than expected?

3 replies

Mary Albright Mar 27, 2025, 9:08 AM

Oh my gosh, agency to in-house was the best move I ever made.

I didn't really know what I was getting myself into.

I thought it would just be like the same thing, that I was doing an agency site for clients that I would just copy paste and do that for my in-house job, but it's just such a different way of thinking about things.

For me, it was so much easier than I expected.

, because the most, like the most important thing in your ramp up period is just getting into the brands, at least it was for me, that was so important.

I wasn't doing any crazy like audits or like huge SEO overhauls from the beginning.

I was just getting integrated into the business and getting to meet everybody.

And figuring out like how I wanted my team to work.

I guess it is a little bit different because I wasn't inheriting a role.

It was a brand new role so I kind of got to decide what the future could look like.

The company was also at a very like pivotal time where we were adding brands and adding categories, and so I got to do a lot of Planning with the exec team that was slow and behind the scenes before just like taking on a huge project.

So I guess it was really easy for me.

It was just like a perfect mix though, in a very unique situation, perhaps not normal.

The pace for in-house for me is a lot slower than agency was cause I remember when I was agency side, I would just have like so many clients and be doing like all the same types of things for them, but it's harder to see like the impact so.

That's a very long answer for I I liked the jump from agency in house and I thought it was easier than expected.

Noah Mar 27, 2025, 9:10 AM

rad.

Noah Mar 27, 2025, 9:05 AM

Remind our audience how you fell in love with automation.

8 replies

Mary Albright Mar 27, 2025, 9:10 AM

Oh my gosh.

I don't remember what flavor of the story I first told you know of, but I guess how I learned how to code was in Neopets, back in the day.

I actually got banned from the Chicago Public libraries because I had air quotes hacked into the search computer so that I could play Neopets on there.

, and, you know, back in the day of like changing your cursors on MySpace or Zengas and all that kind of stuff, but actual automation started when I was working, agency said.

And I had, I just like hated the copy paste mundane work like I worked in content SEO in the beginning, and we were like our big deliverable was content briefs, like we were doing all this like big stuff up front and then we were just like executing this strategy.

Copying and pasting keywords into content briefs and it was a lot of just like manual copy paste, send emails and I was like this is so boring.

I want to spend my time doing fun stuff and so I use Google Acris to automate that whole flow, where I like literally would just press go and it would take keywords, put them in the spreadsheet, prioritize everything, create content briefs from templates, send that brief topic to the client.

Get approval, then send it to the writer, then schedule everything out in the sauna, and it just like freed up so much of my time, and that kind of like led into my role evolution into like more of an automation role and less of a client manager role.

Noah Mar 27, 2025, 9:16 AM

cough cough. modeling contracts?

Mary Albright Mar 27, 2025, 9:38 AM

LMAOOOOO ok I legit forgot about that

Mary Albright Mar 27, 2025, 9:38 AM

a lifetime ago

Mary Albright Mar 27, 2025, 9:40 AM

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Noah Mar 27, 2025, 9:42 AM

rad.

what I’m taking away from this is that you found something fun and went deeper and deeper into it.

Mary Albright Mar 27, 2025, 10:00 AM

But for anyone who comes back in here and wants to hear the lore.

The Mary Albright lore from before she was Mary Albright.

I was a model and We used to get emails of all of our castings and go sees and shows and photo shoots and everything.

They're always in this format from the scheduling tools that our agencies would use and I used Google app scripts.

To read my emails, extract that information and put it in a Google calendar for me, like a sub calendar for all my modeling stuff, and it would say like the address, what I needed to bring, all of the details, how much it was gonna pay, and that became my calendar for that stuff.

And then I also took it a step further and pumped that data into a spreadsheet.

So that I could do my taxes at the end of the year and balance my accounts and everything cause I would check that like how much the job was supposed to pay if it went overtime whatever and how much I actually got paid and I would just keep that all clean in a spreadsheet because when you're a model you have multiple agencies, one in every major fashion hub basically and you have multiple agents and everything and so you're getting emails from all these different places and it can be kind of Annoying to aggregate and so Google app scripts helped me do that.

Noah Mar 27, 2025, 9:06 AM

What skills would you be learning if you were just getting started in our indiustry?

What skills should we all be going deep into?

4 replies

Mary Albright Mar 27, 2025, 9:11 AM

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Mary Albright Mar 27, 2025, 9:14 AM

I was actually just talking to somebody about this yesterday, because I feel like the industry like at its core hasn't actually changed conceptually.

Like I think the skills are kind of evolving, but the, the industry, like how we think about ranking and optimization is not like fundamentally different, but the skills I would really tell someone to get on that sequel, get your SQL on the up.

, I started like automating with like Python and Google A scripts, but that also is like evolving so quickly, but truly just being able to look at the data that your client or your job has and understand.

Like all of the products cause I work in e-commerce like understand all the products, all the facets, all the taxonomy, all the attributes of all these products, how you can concatenate all of them, send that up into A rep somerush, whatever keyword tool, bring it all back down and prioritize like literally can all just be done in sequel and you.

Literally just need to know how to select all and left join.

Like it's so bare bones, basic, like the skills that you actually need in SQL, and it just unlocks so much, like everybody is, you know, like using the lookups and Google Sheets and everything in Excel, but man, SQL just like unlocks a whole treasure trove for you from an SEO perspective these days.

Ryan Mendenhall Mar 27, 2025, 9:16 AM

Interesting. Do you have any good resources for learning SQL & python for SEO?

Mary Albright Mar 27, 2025, 9:18 AM

someone on my team is currently doing some courses on codeacademy which seem pretty solid, that's actually how i first learned python one million years ago too! there's nothing specific to SEO but they'll get you the basics!!

Noah Mar 27, 2025, 9:08 AM

What are you seeing in your own serps that most SEOs probably aren’t encountering?

1 reply

Mary Albright Mar 27, 2025, 9:14 AM

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Ryan Mendenhall Mar 27, 2025, 9:08 AM

I loved your talk on prioritizing (much more than I thought I would!)...can you share how you were using Google Apps Script for that when you were at WP Promote?

3 replies

Mary Albright Mar 27, 2025, 9:16 AM

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Mary Albright Mar 27, 2025, 9:21 AM

Thank you, Ryan, that's so sweet.

, I did a talk, I think at Brighton, I think on prioritization, kind of sharing just what we did for our prioritization deliverable at W promote.

We basically just took all the keywords from our competitors, put them in a spreadsheet and extracted from those keywords, things that were important like what industry is it related to what type of content, would this be served with a product page or a blog?

What persona is it attached to, is, is there opportunity for this keyword?

is it really hard to rank for what's the difficulty score?

What's the monthly search volume, what's the seasonality?

And we take each of those columns and weight them appropriately.

So if one persona is way more important to this client from a business perspective than another one, I'm gonna weight that higher.

And then from the purely numeric things like monthly search volume and difficulty.

We make a judgment as the SEO based on our domain authority and how Google thinks about this site, like what do we have the biggest opportunity to rank for?

Is it these really long tail, small volume keywords or is it these like really big hitter keywords that we just need to push from page 2 to 1, and then each of those columns kind of gets a score and then you get like a weighted average of all of those scores that becomes some random scale.

It's all like self-referential, so it's not like the score of 67 is like good or bad.

It's like whatever the highest score is is the best, I was using Google App scripts for that, just because it was easy to do at scale so like get everything in there.

You could do this just straight in Google Sheets if you don't have a lot of volume.

You could do this in SQL, you do it in Python if you want, you could do it anyway.

I think I have a template somewhere I can dig up and post in here later, of like what this spreadsheet looks like and then there's like some sample automation script in the top, but I'll post that here later.

Ryan Mendenhall Mar 27, 2025, 9:22 AM

Here's the talk: <https://youtu.be/u2Z9uvoSdAc?t=615> (timestamped for the GAS part)

Noah Mar 27, 2025, 9:08 AM

How hard is it to prioritize when you have a host of sites / brands that you’re responsible for?

2 replies

Mary Albright Mar 27, 2025, 9:20 AM

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Mary Albright Mar 27, 2025, 9:24 AM

Oh gosh, that is so hard.

I think it really comes down to the brand ethos and what each brand wants to be known for cause at Goro we share skews across a lot of our brands.

, but the customers are, are very different and so we've been leaning into that a little bit more like what is, what is the core brand message that we want to share for each of our sites and how does that change the merchandizing of those and that leads into how I prioritize from an SEO perspective.

Noah Mar 27, 2025, 9:12 AM

Let’s talk about tech. Not all sites have perfect cwvs. How have you thought about balancing tech with other efforts to drive revenue for your org?

3 replies

Mary Albright Mar 27, 2025, 9:24 AM

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Mary Albright Mar 27, 2025, 9:28 AM

OK, maybe unpopular opinion here, but I really do think core web vitals is more of a tiebreaker.

If in e-commerce, especially in fashion, where imagery is so important, especially detail imagery that weighs on your site, makes things super slow, as long as you are competitive with the top 5 rankers and their score for their PDPs or whatever pages you're talking about, you'll be OK.

It's what users are used to.

If your core demographic also is all, super affluent users in the United States that have super fast 5G connection, their actual real experience on your site is not gonna be as bad as Google thinks it is, and that's what matters most.

And that kind of goes back to your second part of the question, just balancing tech with other efforts.

At the end of the day, I'm optimizing for – it feels like I'm optimizing for – a user Google, Google user agent, how they're going to experience the site first and foremost, and that then lends itself to how an organic user would experience a site because first Google has to experience the site well for any organic users to come because we need a rank.

But that's only a fraction of my business.

I have direct users and they probably have a higher lifetime value and I have paid users and all these other types of users, and so it's like, where, where are we making the most money and is this feature that we're going to add going slow down the site, maybe affect my core web vitals, maybe drop me a position.

And some of my keywords, is that gonna be OK because we're gonna make up for that in tenfold because this feature is just so awesome that all of our other users that come to the site just appreciate it so much.

And so it's always weighing where are we gonna make money, what do our users care about and does that matter more or less than Google users?

Ryan Mendenhall Mar 27, 2025, 9:36 AM

Love it: considering the different feature additions and how it will affect the different types of organic users.

Noah Mar 27, 2025, 9:13 AM

and as a follow up, What types of efforts have you found to be consistenly impactful?

9 replies

Mary Albright Mar 27, 2025, 9:26 AM

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Mary Albright Mar 27, 2025, 9:29 AM

This is so basic, but page generation.

It's still just so impactful.

I think that's also because of the nature of the business that I'm in, we're a startup, a marketplace with a very deep product catalog.

one of our goals is to be the greatest, an aggregate of the greatest products of the past, present, and future, and That means we have SKUs from the 80s, you know, we have skews from 2026 that are about to come out and so we have just so much that we can exploit from our product catalog, so many attributes and just deep taxonomy. we have not exploited the full range of our product catalog yet and so there's just so much opportunity for us to generate new pages and we do that very cautiously, Because we don't want to, you know, like ruin our site.

We want to make sure this is the best experience ever, but that's just continually been impactful for us.

Ryan Mendenhall Mar 27, 2025, 9:43 AM

So then, how do you approach new page generation? What's your process/criteria for creating new ones? Is it usually at scale (page types) or more of a this new product needs to be on the site?

Mary Albright Mar 27, 2025, 10:02 AM

It usually starts with a brand directive to go deeper into one part of our catalog or to lean into a certain category/persona. Then my team and I do a bunch of concatenations in SQL to generate potential KWs for our potential pages. We then use an api or just manually pull that data from a KW tool and start prioritizing to see which potential page type has the most volume + if we just turned on this concatenated page type, how many pages would have volume, how many results would each page have (aka would it be a good customer experience). etc

Mary Albright Mar 27, 2025, 10:03 AM

then we work with eng to start the process of pg creation, internal linking rules, schema updates, xml sitemaps etc

Mary Albright Mar 27, 2025, 10:03 AM

and then we start prioritizing copy and these pgs go into our copy flows!

Ryan Mendenhall Mar 27, 2025, 10:09 AM

From research to publish, what's the timeline typically?

Mary Albright Mar 27, 2025, 10:10 AM

anywhere from 1 month to 4 YEARS

Mary Albright Mar 27, 2025, 10:10 AM

I have a deck from November 2021 for some plans that are still in motion but not yet live LMAO

Noah Mar 27, 2025, 9:13 AM

Do you have a structured approach to creating strategy? Can you walk us through how you solve problems?

3 replies

Mary Albright Mar 27, 2025, 9:30 AM

lol it always starts as a mess

i'm a big fan of just spitting everything in your mind onto paper or onto a google doc and then weeding through things there, visually.

Mary Albright Mar 27, 2025, 9:30 AM

I usually start with a TAM analysis or a competitor audit or site audit, then mine all the keywords from the competitive set, group them programmatically or with AI into buckets and try to suss out the opportunities that way

Mary Albright Mar 27, 2025, 9:31 AM

But I think I am a very visual problem solver

Ryan Mendenhall Mar 27, 2025, 9:14 AM

What's changed in SEO recently? Mostly wondering what ISN'T working. What are sites that are tanking in organic traffic doing wrong?

3 replies

Mary Albright Mar 27, 2025, 9:34 AM

legacy brands relying on their perceived brand authority. Ive seen soooo many new players come into the space recently and just blow these big guys out of the water with cleaner, faster, richer experiences.

In the fashion space, idk if this is unique to streetwear, but we've seen a HUGE increase in fake, inauthentic sites spring up and because they have the seo fundamentals down to a T, they are able to outrank huge fashion brands. These sites are sooo fascinating to me because they pop up + disappear within weeks but they're consistently able to rank on page 1 of google for crazy high search volume streetwear terms just by being agile + thinking SEO first

Ryan Mendenhall Mar 27, 2025, 9:39 AM

So then, if these "pop-up" SEO successes are skyrocketing to the top and then dropping within weeks, perhaps their strategies address the initial part of ranking in Google, but they're missing some follow-up components that keep them there?

Any insights in what they're doing WRONG that if addressed could help them skyrocket to the top and stay there above bigger brands?

Mary Albright Mar 27, 2025, 9:42 AM

oh five sure, I think google eventually can see that they're completely fraudulent scalpers

I'd like to think that my incessant reporting of their copyright infringement is taken to heart lol but Google probably gets lots of customer complaints

And honestly they probably do get DMCA removals really fast because there are companies now that scrape certain keywords and have an automated way of submitting DMCA removal requests to the Lumen Database (not Lumon but lol eerily similar maybe?)

Noah Mar 27, 2025, 9:18 AM

How much time outside of work have you invested on improving your craft? I know it’s impossible with wee ones in the house, but how many hours a year do you think you did / do spend?

2 replies

Mary Albright Mar 27, 2025, 9:36 AM

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Mary Albright Mar 27, 2025, 9:52 AM

Oh dear, what what a hard question.

I think that when I was younger in my career, like maybe 10 years ago.

I spent so much time outside of work "improving my craft. "

I remember attending so many.

, like, ask me anything type of sessions or virtual conferences, going to conferences, going to random talks.

I remember Noah used to run.

agency automators and I just ate it all up.

I loved all the content.

it didn't even feel like work because I was just so intrigued with automation and making things faster, making things better, that I would just read all this stuff.

I was just such a sponge.

I was like all up in Twitter back in the day, just reading everything everyone put out, trying everything too like I remember people would just post collabs.

, with their new Python scripts, and I would just try it all, even if I didn't understand fully what was going on.

I just wanted to try it.

I would spend late nights and I couldn't even tell you how much time I actually spent because it was so fun.

It wasn't like I was watching the clock keeping track of the time.

I was just having so much fun digging into things, but it was definitely a lot of time, And as my role changed at Wpromote, I got to spend a lot more time during work hours too, learning about things because I was building tools in-house.

For half of my job, and that was really awesome and really fun, but yeah, now that I got a little bit and I bought a million year old house that I'm repairing, it is a lot less time.

it's probably only a couple hours a week or something that I spent outside of work learning new things, but I definitely miss it.

it was, it was such a fun time in my career where the world was just my oyster and I could just suck it all up.

Noah Mar 27, 2025, 9:29 AM

who are your heroes?

1 reply

Mary Albright Mar 27, 2025, 9:37 AM

@areejaabuali AbuAli. Coolest cat in the game.

but really anyone that just full sends and goes for it.

Noah Mar 27, 2025, 9:29 AM

How have you been paying it forward?

1 reply

Mary Albright Mar 27, 2025, 9:37 AM

I love mentoring the youths!!! Been doing some mentoring outside of work at a scholarship org, love being a mentor at WTSEO.

Mark Alves Mar 27, 2025, 9:31 AM

Are you looking at brand strength in LLMs? If so, what’s your approach? If not, what is better to focus on?

3 replies

Mary Albright Mar 27, 2025, 9:44 AM

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Mark Alves Mar 27, 2025, 9:46 AM

Makes sense. Thank you!

Mary Albright Mar 27, 2025, 10:28 AM

We kind of have a little bit.

I think I'm in a bit of an odd space for brand strength and LLMs right now because we are primarily an aftermarket marketplace.

So if you are looking up something like where to buy blah blah blah.

It's not like it's not something that we would naturally show up for often.

, but we've measured it for like our sell side brand to see like if we show up when people ask about like selling streetwear, and that's been kind of interesting.

It seems right now from the very little that we've done that exact match is really the way to go.

I think overall though, it's like the same strategy, like nothing has totally changed.

It's like how do we get people in the world to talk about us, maybe back links specifically matter less than just like brand mentions from an LLM perspective.

But that's like that's not really changed.

That's always been a thing, right?

It's like, we want people in the world to talk about us so we can have brand authority, and we want to rank well for things we want to have content on our site that proves that we know about whatever it is that we sell.

And so I think that's just gonna continue, maybe it'll change a little bit the flavor of how we do those things, but overall I see it just continuing that brand authority and subject matter expertise continue to matter.

Ryan Mendenhall Mar 27, 2025, 9:40 AM

What tools and technologies do you recommend for implementing programmatic SEO at scale?

3 replies

Mary Albright Mar 27, 2025, 9:45 AM

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Mary Albright Mar 27, 2025, 9:45 AM

there are a bunch of really cool tools that do exist though that I would 100% explore if i didn't have the resources to build inhouse

Ryan Mendenhall Mar 28, 2025, 10:04 AM

Mary: "I don't know if I have a good answer for this one. Most of our programmatic stuff is just all in-house stuff. We don't, we don't use any of the like page generation tools that exist or or any of the AI stuff that exists. Everything's pretty much homegrown from a pragmatic SEO perspective, so really it's just learning how to use SQL. To strategize what you want to build programmatically, what that content could look like, and what those page types and that taxonomy and that internal linking structure could look like."

Ryan Mendenhall Mar 27, 2025, 9:44 AM

Can you share an example of a successful programmatic SEO campaign you've led and its outcomes?

2 replies

Mary Albright Mar 27, 2025, 9:50 AM

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Mary Albright Mar 27, 2025, 10:28 AM

I feel like so many of these I'm not allowed to share, but one of the ones that I inherited that's been going on for a couple of years now on the Grailed side, it was started by, I think Daniel Marks, I think he was a consultant for them.

He came from Etsy and at the time, Asya Rameyev was at Grailed and she was leading SEO.

So this is a tactic that a lot of really big marketplaces use eBay does, Etsy does, Pinterest did for a while.

it's mining your internal search.

And so we have taxonomy, right?

We can concatenate taxonomy, in all these different ways with attributes and what have you to generate bajillions of pages, right?

And there can be internal linking and we have all this really rich structured data, but there is for marketplace like Grailed or Etsy or eBay where it's hard to really classify all these listings because they come from users and the listing form or whatever does not have rich enough taxonomical fields.

The sellers that are filling out these forms just don't care enough about the taxonomy or know enough about the products to fill it out perfectly.

And so we as SEOs have this great opportunity to generate tons of pages.

That are super super niche and so a lot of places do that by mining their internal search data.

And finding things that people search frequently that we don't have taxonomical pages for.

So like on Etsy or on eBay, I'm sure there's something super, super niche that they just don't have the taxonomy to reveal to Google yet for some kind of PLP.

And so we did that at Grailed with browse pages and during the acquisition, this is a project that I inherited and we kind of continued for a while.

it's public knowledge, you can see all the grailed keywords and see how browse has just grown over the years, and it's just worked super well because we have millions and millions of listings on Grailed, and it's impossible for all of them to rank on Google and we don't have this concept of the SKU on the site.

And so,, we mined all these, internal search terms that people were doing if there was a certain threshold, then we go and take those keywords and we send them up into a keyword tool like our ahrefs, see if there's search volume for them.

And then we see how many current listings we have that fall within that search term and then we pop up a page, we created a ton of cool internal linking modules like xml site map type of stuff, so Google could find them and then we try to extract taxonomy from them.

So if there's like a designer name in that term we extract it out and try to put it into the designer taxonomy or if the word t-shirt is in there, we can kind of tell this is a term related to the category t-shirts and so it's like partially structured, partially just floodgates open, but that has been one of the coolest programmatic SEO.

, things that I've gotten to work on, which has been really fun.

Ryan Mendenhall Mar 27, 2025, 9:45 AM

Do you use AI in any shape in the whole content generation process, or any other?

4 replies

Mary Albright Mar 27, 2025, 9:54 AM

lol i dont know if i'm at liberty to divulge the details right now, but yes we use AI at various stages of our processes. There's still a high attention to detail and long editing process that everything has to go through because AI still ain't there, especially not in the sneaker or high end fashion space where there's so much history and nuance

Ryan Mendenhall Mar 27, 2025, 9:56 AM

If could tease out a little more...Are you using it more in the research, brief or creation phase?

Mary Albright Mar 27, 2025, 10:20 AM

Been playing with all the phases but most interested in creation right now! Been having some fun asking AI to redo my decks for an exec audience and it hilariously JUST DELETES things. AI loves a one line per slide kinda deck ????

Ryan Mendenhall Mar 28, 2025, 10:02 AM

OR it just knows that CEOs have short attention spans and want things rolled up to the summary level. ????

Ryan Mendenhall Mar 27, 2025, 9:51 AM

How do you optimize product listings to improve visibility in a competitive marketplace environment? I'm sure it involves custom product descriptions...if so, how do you manage that at scale?

1 reply

Mary Albright Mar 27, 2025, 9:57 AM

maybe not what you're expecting but GTINs are a huge unlock. Organic product listings are king these days and having the GTIN for every size in your product schema opens up visibility in Organic Shopping.

But yeah all the normal things still matter (H1s, titles, custom product descriptions, product information)

We have a really highly skilled team over in our Product Catalog department that live and breath sneakers and fashion so they add so much value to our PDPs that way. And we have a great team of writers that help create custom descriptions based on that information!

Ryan Mendenhall Mar 27, 2025, 9:55 AM

How prominent is UGC in your SEO toolbox? Doe it help rankings? Is there anything special/specific that you do to guide this? Any technical items you make sure to check?

1 reply

Mary Albright Mar 27, 2025, 9:58 AM

Honestly haven't delved into UGC for SEO recently. As a user I eat up reviews with images though. Lord knows I trust a review from a 6' lady more than I trust any product description or fit details from the brand hahahahha. The troubles of being a tall lass

Noah Mar 27, 2025, 9:58 AM

so much gold here.

Ryan Mendenhall Mar 27, 2025, 9:59 AM

What's something you'd want your child to know and carry throughout their life?

2 replies

Mary Albright Mar 27, 2025, 10:04 AM

that she is loved and enough undefined undefined

Ryan Mendenhall Mar 27, 2025, 10:05 AM

Shared content

Noah Mar 27, 2025, 9:59 AM

what did we miss? what do you wish we asked? (and then answer it)

Insert softball question here…

3 replies

Mary Albright Mar 27, 2025, 10:05 AM

what is the best place to buy cheap sneakers online for the whole fam?

<http://Sneakers.com|Sneakers.com>

Mary Albright Mar 27, 2025, 10:06 AM

lol a beta site we launched earlier this month, go check it out yall but don't come for me, it's only in beta hahah

Noah Mar 27, 2025, 10:08 AM

nice plug.

Ryan Mendenhall Mar 27, 2025, 10:01 AM

Thanks @albrightmaryc for such great insights. Thanks for taking your time with us this morning & thanks giving back!

Let's give Mary a hand ya'll!

Ryan Mendenhall Mar 27, 2025, 10:02 AM

Also, let everyone know where they can find you @albrightmaryc and anything you'd like to shameless promote!

Mary Albright Mar 27, 2025, 10:08 AM

Thank you all so mucho!!! Love everything thats happening over here in the SEO Community undefined

hit me up here or on linkedin <https://www.linkedin.com/in/albright-mary/>

nothing to shamelessly promo other than <https://theseocommunity.slack.com/archives/C087BHCNCES/p1743091548338759?thread_ts=1743091182.144269&cid=C087BHCNCES> if yall do see any egregious SEO errors slide into the DMs ????

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