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Ask Me Anything with

Ask Me Anything with Jared McKiernan

30 Jan 2025 9:00 AM MST

Jared McKiernan is one of the most respected SEOS and SEO sub tweeters around. This ask me anything was soo good you've got to check it out.

Ryan Mendenhall
*@channel* We're live with @Unknown User & his Ask Me Anything!
No need to ask in this thread, just blast your question directly into the channel.
Jared's a fascinating guy. Definitely his own man. Bright and insightful. And with a little collaboration from ChatGPT we've composed a poem to intro him:
Step right up, it's time for the show,
With Jared McKiernan, let's see what he know(s)!
From DoorDash to ParkWhiz, he's led the way,
Crafting dynamic strategies that win the day.
At Teepublic, he’s scaling with SEO might,
Optimizing the marketplace, making it bright.
Now he’s here to share his wealth of knowledge,
So ask away, and let's all acknowledge—
His expertise in growth, strategy, and more,
Unlocking SEO secrets you've been waiting for!
Areas to grill Jared on:
• Large scale rank tracking indexes
• geo-targeted marketplaces
• "near me" pages
• Google Place Actions
• Relevance
• Freelancing
*More Traditional Bio About Jared*
** is a versatile SEO consultant and digital strategist with deep expertise in marketplaces, scalable SEO, and data-driven growth.
With a background managing SEO for companies like DoorDash, ParkWhiz and Teepublic, he has honed his ability to optimize large-scale content systems, streamline marketplace dynamics, and craft high-impact acquisition strategies.
Jared specializes in "near me" pages, programmatic SEO, and aligning growth hacking efforts with sustainable, long-term SEO value. A strategic thinker, he thrives in complex environments, delivering clarity and results that drive real business impact.
I love helping businesses grow by building and executing successful Internet marketing strategies. Always learning, always testing - there's so much exciting stuff going on with technology and Internet-driven businesses, I want to work on anything I can to continue developing my skills and helping build great products and sustainable, real businesses from early-stage startups. · Experience: Madlib · Education: Davidson College · Location: Charlotte · 500+ connections on LinkedIn. View Jared McKiernan’s profile on LinkedIn, a professional community of 1 billion members.
Ryan Mendenhall
Hey @jamckiernan I'd like to start with something light. What do you do for fun?
Jared McKiernan
Hello everyone! A lot of my fun includes: playing golf all over the place, tennis (I was a very serious junior/college player and have been back in the adult leagues the past several years), foodieing and general exploring.
I live with my wife here in Charlotte, NC, but you can often find us all over the world (no kids for us)
Aimee Jurenka
dogs?
Jared McKiernan
we only watch other people's dogs sometimes! (one on the way this weekend)
Jared McKiernan
Also, big at now trying to attend a bunch of concerts
Phil Murphy
What concerts?
Jared McKiernan
Hit Dead & Co at the sphere 3x last year, I’ll probably be returning this year.
Over the next few months I’ll be seeing Wilco, Jason Isbell, likely some jam stuff and am EXTREMELY excited about MJ Lenderman
Phil Murphy
Hell yeah nice! I heard Sphere was awesome. I'm a big Umphreys McGee guy myself so I get down with the jam
Adrienne Kmetz
I caught Dead and Co last show in boulder but not the sphere. Saw Sturgill Simpson this year for the first time and it was pretty epic.
Noah
What is it like working on the parking vertical. Did you deal with GBP programs that helped parking lot operators verify locations at scale?
Jared McKiernan
Parking vertical was very interesting. I also worked for SpotHero before I was at ParkWhiz, so there was a time I was the undisputed #1 parking SEO.
We didn't touch the GBP programs at that time, as we were trying to be a good marketplace partner.
The biggest problem with parking? The $10 lifetime value. When your average customer parks 3x, and you make 15% commissions...that's a horrible business
Ryan Mendenhall
Safe to say you've driven away from that time in your live and never checked the rearview mirror?
Noah
Oof. I was surprised how out of sync pricing in app was with physical signage pricing at a parking whiz competitor’s site was. I ended up creating a claim with the state because of my experience.
Jared McKiernan
oh yeah, I mean, I would hop on a consulting client in that world if it came down to it for sure, but I do not miss the biz
Jared McKiernan
it's odd because sometimes I get intros from people who say they got a positive reference from the spothero CEO...I would NOT give him a positive reference, not only because of this, but partially due to the C&D they dropped on me for the crime of working at parkwhiz
Arnout Hellemans
how did you end up in seo?
Jared McKiernan
I was a math major in college, and took a few actuarial exams to get a job as a retiree health actuarial analyst. I programmed in FORTRAN! (in 2007...so it was well past prime)
After a few years of this, I thought hmm, I don't want to be doing the same valuations for the rest of my life, and looked for a job.
was building an office near me, they needed someone good at excel. I started loading product data, and pretty quickly moved in to SEM & SEO... (also the feeds like shopzilla were still big then)
After our first rollout of Madlib pages (hence the LLC name)...it was pretty clear this was going to be my career.
Ryan Mendenhall
Love how your LLC name came about!! That's too perfect.
Victor M Pan
In your opinion, what's the optimal setup for targeting "near me" terms for a local one location business? How about a platform with countless permutations?
What are some technical solutions you've implemented to encourage indexing/ranking that had surprising great results? Managing index bloat? What were some surprisingly useless optimizations?
Jared McKiernan
For a one location business, I like hammering it on the homepage. (I don't really end up working with these though)
With countless permutations, I like having "near me" pages for every search intent, as well as explicit location pages. I always thought Google would move away from near me pages as they got better about understanding location...but they really haven't.
I'll come back to the second part later as I need to think about the surprisingly useless optimizations...good Q
Ryan Mendenhall
Yeah, it's funny that the "near me" still works... @joy even just mentioned it in a recent YT vid:
Sam Maher
@jamckiernan To clarify - you'd recommend having a page for "Chicago Dentist" as well as a separate page targeting "Dentist near Me"?
Jared McKiernan
Not if you're only in one city, but if you're multi-location, yes.
Jared McKiernan
but do NOT name your shop "Dentist Near Me". this is a misunderstanding and the continual meme jokes drive me as crazy as the seo walks into a bar, pub, drinking establishment, etc. lines
Jared McKiernan
On technical solutions, I gotta give a shout out to . Yeah, it's not *ideal.* Are you really going to build out SSR correctly, quickly? If not, you will probably see some good results if you have a JS-heavy app and roll out prerender.
Jared McKiernan
Another technical solution that had great results: internal linking weighted by competitiveness factors.
When you have a few different types of internal link boxes on a page, you can use them for different things: one can be "newest content" to get pages indexed, one can be "nearby cities", another can be "important cities", etc.
The result is that your competitive city may have 400K internal links, while a small one may have 5. This strikes a good balance between indexing & spending that link equity in the right places.
Jared McKiernan
Every Core Web Vitals optimization has been surprisingly useless, to the point where it's not surprising anymore.
Also, not technical, but "SEO content" on category pages is generally useless these days
Andrew Shotland
@jamckiernan speaking of Near Me pages, have you seen any downside to having the “national” near me pages (e.g. /tacos-near-me) _and_ local near me pages (e.g. /tacos-in-pleasanton)?
Jared McKiernan
I haven't; because Google is never seeing Pleasanton on the -near-me version anyway. Hypothetically I expect Near Me to cover smaller cities and city pages to cover the larger ones, but a lot of the time you still see Near Me ranking in major markets (probably due to positive user metrics)
Adrienne Kmetz
For someone who serves national clients virtually, and local clients in person, do you also recommend going on the homepage or instead a dedicated page for that locale thats more linked to GBP etc.
Jared McKiernan
Hmm that’s interesting. Is it something niche enough where they actually get a lot of clients nationally via search?
Joy Hawkins
I've done it nationally and locally - but it works better on a local page. So if you have a page for Chicago Dentist, you just rejig it to be Chicago Dentist Near You
Adrienne Kmetz
Gotcha!
I think its a common thing for internet consultants. I can meet in my coworking office in person, but I work with tech companies that are also remote. I have a nonprofit designer friend in Denver, same thing - she meets around denver but online nationwide.
Thank you!
Kyle Faber
@jamckiernan
• what are the top 5-10 things you’d focus on when building out the search pages of a geo-specific marketplace.
• IYO, What factors move the needle most in that surface area?
• How much stock do you put in rank tracking for marketplaces?
• Do you track a few markets and keyword combos for directional measurement, or try to track all?
• What’s your recommendation for how to do this best (eg tools)?
Jared McKiernan
Inventory, and how you are exposing that inventory. You want to make sure the number of pages, and structure, really aligns with the way you're building these pages out. I'm working with a marketplace right now that REALLY needs to tighten up on this - if there is no way that you can ever get 2+ supply in an area, you really don't need a page for that city!
Derek Perkins
cc @Unknown User
Jared McKiernan
Straight up textual match of "Near Me" is way more importabnt than most people think...if you're saying "Near You" in most cases, you're missing out.
Jared McKiernan
While I like putting together mega rank tracking for marketplaces, and our DoorDash system was absolutely massive, I'm not sure it was REALLY worth doing. I would probably push for a bit more of a sample there, as once you are at scale with supply, things don't vary all that much.
We were running 800K queries a week, population and MSV weighted to create an index. We used Authority Labs (now Traject Data) - I've liked what I've seen from Nozzle here as you don't have to build out as much of the BI infrastructure...it's just more expensive
David Mihm
that is super interesting. did you / how did you prioritize geos when you sampled @ DoorDash?
David Mihm
geos AND food types, I suppose
Ryan Mendenhall
@davidmihm
"population and MSV weighted to create an index."
David Mihm
i guess i'm curious how finely @jamckiernan sliced the geos. e.g. did Huntersville get lumped into Charlotte or did it standalone, and how did he make that decision, whether via data or otherwise
Kyle Faber
Thanks @jamckiernan!
Follow up on inventory as I agree: if you had to cull back, do you noindex and unlink lower inventory, or 404 all together?
Jared McKiernan
Finely.
So there were a few different methods by query class. For all the core "near me" stuff, it was Top 100 cities by population.
For restaurant brand queries and [food delivery city], I pulled lists of cities with enough locations that it should feasibly make sense to rank for them...so Huntersville was in most of these.
Then, internally, the dashboards allowed you to look at them in aggregate using all internal distinctions, like submarket which was basically metro.
Jared McKiernan
The list got updated like 1-2 times, which was probably less than ideal, but it was quite a process and we were pretty confident it showed what we needed.
Jared McKiernan
@kyle if it was a subset of inventory, 301 up to the next level page (thai food in tiny city --> tiny city)
Jared McKiernan
I would be very scared to 404 all those.
David Mihm
very interesting. hadn't thought about the fact that doordash has an internal restaurant "inventory" by geo that can be leveraged in order to make the decisions about how fine to go.
Derek Perkins
we have one customer pulling across 8k locations with varying frequencies, getting super granular
Jared McKiernan
@davidmihm I also started at basically the perfect time for that, because right after I started we had rolled out coverage into all 50 states, and had a few of the major national fast food chains on. If supply was a little lighter, it would have been a lot more confusing as inventory came online.
Ryan Mendenhall
Jared answered a couple questions yesterday as well, one from @Unknown User about the best Tacos and one from @micahfk about rank tracking for ChatGPT.
Ray Grieselhuber
We're starting to track ChatGPT (and Perplexity) at and I can second that it is more expensive than traditional SERP tracking, for a number of reasons. The good news is that they are still largely using a combination of Google and Bing for their indexes (although they have their own, smaller index as well), so you can use data from normal SERPs to predict visibility in the AI answer engines.
Micah Fisher-Kirshner
Yeah, we're building our own to do more than a minimum level of insight, keeping the terms focused and pulling the sources cited in turn.
The coolest thing I've run across as a part of the research to build this was a keyword cloud timeline graph (great for pros and cons)
Ryan Mendenhall
@micahfk what are you using to build it? Would love to talk more about this.
Micah Fisher-Kirshner
@upyourseogame I'd have to check, I'm assuming python and selenium...
Callie Scott
Hey Jared!
How effective are [location] + keyword pages for businesses with one location, serving a larger community.
Example: A rehab center in Toronto, where there are maybe 3-4 other rehabs in the whole city. Would you see a point in doing individual landing pages for each toronto district/area… or is G decent at figuring that out these days? (not my areas of expertise, but I have always wondered when auditing sites and come across them…. i’d call them doorway pages, but never sure if its okay/valuable or not)
Jared McKiernan
Couple things on this:
Almost everyone does too many cities for these pages. If there isn't real search volume & population, you don't need a separate page for it. If you can't say anything unique about the area, you don't need a separate page about it.
In almost every business, neighborhoods have no search volume (real estate the biggest exception here). Everyone wants to build out neighborhood pages, zip pages, and the like...they just pollute the index and drive no volume
Jared McKiernan
I end up telling most "metro home service provider" type sites to build out 5-10 cities here
Callie Scott
Thanks! Guessing I can sub in cities for neighbourhood here if they don’t serve multiple cities yes?
Follow up as well (if that is ok!)…. have you encountered a _negative_ impact by having “too many” of these.
I have worked with someone in the past who uses them for vanity rankings to show clients “Look, we rank for [neighbourhood] [service name]” even though they don’t get traffic…. not something I would do, but wondering if that could be hurting other rankings? Or does G just ignore it? (anecdotal experience is 100% what I am looking for here btw!)
Jared McKiernan
Oh yeah, it definitely hurts other rankings. And I wouldn’t really swap in neighborhoods *unless* you see actual search volume for those neighborhood terms, which you almost never do
Callie Scott
Thats what I thought!
Thanks @jamckiernan really appreciate the time
Andrew Shotland
@jamckiernan, as SEO Trolling GOAT, please grace us with a subtweet about the recent Hubspot SEO brouhaha
Noah
uhm…what brouhaha????
Aimee Jurenka
@noahlearner
Andrew Shotland
Noah
(That was my attempt at a sub-post or whatever it is we do on Slack)…
Andrew Shotland
Poe's law is an adage of Internet culture which says that, without a clear indicator of the author's intent, any parodic or sarcastic expression of extreme views can be mistaken by some readers for a sincere expression of those views.
Noah
Is @jamckiernan impacted by this? Whatttt?
One of my biggest pleasures of MozCon this year was getting to hang out with Jared IRL. I especcially enjoyed our time at the baseball game / superspreader event where a big chunk of our crew came down with COVID. Great game…Bad COVID.
Jared McKiernan
I am, uh, not surprised that the stock price is going up while all these mega top of funnel terms that are not at all related to the business fell off.
Aimee Jurenka
Ohhhhhh, were you being sarcastic @noahlearner?
Noah
perhappppps.
Ryan Mendenhall
What strategies do you recommend for leveraging programmatic SEO to scale content creation?
Jared McKiernan
I first like to think about "what unique content do you have"?
This was easier in the pre-AI era, when we were basically doing similar things to LLMs with spreadsheets of data. For the auto accessories site, we'd roll out thousands of pages with unique product mixes, and just enough textual content there to make it work.
A pitfall I often have to steer people away from is "adjacent search intent". Just because something is sort of related to your business doesn't mean you should write about it.
Arnout Hellemans
Exactly!!!
Noah
how do you like to track success over the life of an engagement? What do you like to report on? What does that tooling look like?
Jared McKiernan
I like to report on traffic for each search query class (separated by intent), rankings if another level is needed, and non-branded SEO revenue/leads/whatever the core metric is really the key to look for over time.
In addition, I report on any hygiene metrics that we're working on, as indexation is often a core focus (whether it's removing or adding pages to the index)
Aimee Jurenka
hygiene metrics ???? - that's my new phrase of the day
Ryan Mendenhall
@jamckiernan do you ever find challenges in tracking the "non-branded SEO revenue/leads/whatever"...attributing the rev/leads to your SEO efforts? If so, what have you done to overcome that?
Jared McKiernan
I mostly try to operate in businesses where SEO is core to the business, so this isn't as much of an issue. My real reasoning is that people will pay more when it's important to $, but it also helps make a lot of these decisions simpler.
Derek Perkins
have you encountered difficulties getting businesses to move to geo-specific rank tracking? We've had issues where historical reports are all at the national level, and getting Fortune 500s to change management reporting has been tough. It's not even a budget issue, just a fundamental shift from `my keyword new york city` to `my keyword near me` geo-targeted to NYC
David Mihm
It boggles my mind how few companies understand the degree to which their SERPs (may be) localized
David Mihm
how about just "my keyword," e.g., in the example above
Jared McKiernan
More often than not, they see the value here bc I can point to the major, massive errors in the reporting.
One obvious example was with DoorDash - Ahrefs was reporting they ranked #1 on literally every "near me" term nationally, when they pulled the search one time in NYC. This caused them to overestimate traffic by a LOT.
Derek Perkins
the SEO team typically gets the value proposition, but the work to build it out and change internal reporting infra often proves to keep things unchanged
Jared McKiernan
If I had to estimate I'd say explicit location queries are down by 3x since ~2019
David Mihm
not to the same level, but near me as well. people just assume google understands their intent (and in many cases they do)
Jared McKiernan
@davidmihm that's a great point that I will need to try to figure out how to deliver while still talking my book ????
David Mihm
how much of an impact are you seeing AIOs have on clients where localization represents the bulk of their business/organic search presence? and/or how does it vary by vertical based on what you've seen?
Jared McKiernan
Not enough that I can really say anything definitively, but enough that people are asking some questions?
It feels like these are mostly being tested on and off, but are not consistently pushed out across localized queries with any SEM presence
Derek Perkins
side note, having a thread per question is way easier to follow than a single megathread
Ryan Mendenhall
Yeah, it was the most frequent feedback I've heard about the AMAs so far. So, @Unknown User magically made it so.
Ryan Mendenhall
How do you see AI impacting the way marketplaces manage content creation and SEO at scale? Are they using GenAI? Where? Where are they steering clear of it? What's the biggest opportunity for someone to come in and provide a solution for them?
Jared McKiernan
I see a lot of marketplaces that end up doing some sort of GenAI blog stuff on terms that is basically a core geo marketplace term...don't do this imo.
The best opportunity i've seen (which actually Google is doing on GBP pages) is to take review content and put together summaries based on that - make the lowest level pages better where possible, and this will make the category pages more powerful.
Ryan Mendenhall
So, say for example with Teepublic, summarizing reviews of individual tees on the tee page itself? Or DoorDash, summarizing the reviews of a rest. on it's page?
Jared McKiernan
yep exactly! i'm interested in testing having AI view and summarize the designs as well, but it's expensive and the benefit is less clear so I would be surprised if that is worth it at scale
David Mihm
TripAdvisor has done this, supposedly to great SEO effect, though I am unconvinced it's causational
Ryan Mendenhall
@jamckiernan have a friend leading SEO at an outdoor retailer's online store. One thing he'd really love is a way to rewrite manufacture product descriptions, since most online retailers are all just using them strait out of the box. Have you seen anything that proports to be able to rewrite them accurately and not hallucinate? What do you think is needed for a solution to succeed here?
Jared McKiernan
@upyourseogame I have not, though I wonder if you had some sort of a process where internal writers checked enough of these, you could get pretty confident.
At one of our biggest points of differentiation was that we actually had copywriters writing all of these (2010-12 so spinners were god awful except my excel-based one our copywriters filled in) - it was a lot of time, but if we were going to be spending time carrying & marketing the product, even via drop shipping, it was worth a copywriter's time to write a real description
Ryan Mendenhall
Interesting. He did mention that one competitor was actually doing manual rewriting. I'll have to see which one and how much of a benefit it's given them. I could imaging a workflow though that included multiple steps including fact checking, editing, reviewing against the manufacturer's description, etc. I had heard that was creating some sort of automations for this. I really think it's possible.
Ryan Mendenhall
What are some common mistakes startups make when building a marketplace platform, and how can they avoid them?
Jared McKiernan
Blasting out pages is by far the most common mistake.
Just because your startup COULD possibly do 40 different things, if you only have supply for 3...you should only have city pages for 3.
Kyle Faber
YES
Stephanie Briggs
Excited you’re doing this Jared! I’m curious about some of the strategies you’re excited about these days. In some ways, good SEO today is the same SEO we were doing 10 years ago, but I’m curious what areas you’re leaning into this year.
Jared McKiernan
The main new to me thing I'm excited about is cosine similarity metrics for content relevance. I've had a lot of fun running Colab scripts for this and trying to infer some low-weight solutions to improve content at scale.
Otherwise I kind of feel like i've been doing versions of the same project for 14+ years (which I love because it's complicated, involves a good bit of data analysis and hits most of my strengths.)
David Mihm
on that note, i loved this article from Everett Sizemore late last year
Ryan Mendenhall
@jamckiernan so, like in a content audit kind of way? You have any collab scripts you could share with us?
Bill Scully
@upyourseogame I was just about to ask the same ????
@jamckiernan can you point us to a cosign CoLab notebook you use?
Jared McKiernan
I will have to scrub a few things and can then share it.
You just use a list of URLs and the terms you're running them for, it's very easy.
Bill Scully
@jamckiernan For a company with less than 10 locations, what service would you recommend using for tracking and reporting?
Jared McKiernan
for straight up local tracking, i've enjoyed both whitespark and local falcon.
less than 10 locations also makes a lot of the admin on these less cumbersome
Darren Shaw
Thanks for the mention, @jamckiernan! Looking forward to launching our Local Ranking Grids so we can meet both your needs for local tracking. I am thrilled with how it's coming together and can't wait to show it off to everyone.
Ryan Mendenhall
What's your take on freelancing? Do you prefer it over inhouse work?
Jared McKiernan
I love it. It's perfect for my work style, and gets me on way, way higher leverage projects than most in-house time would be spent on. I've applied for 2 jobs I think during my 7+ years as a freelancer and *probably* wouldn't take them anyway, but it's good to see what's out there and keep the interviewing sharp.
That said, I kind of like when I have a larger in-house style gig as one of my freelance clients, it's nice to see the same folks on a weekly basis and slack with them about ongoing projects.
The freedom over my schedule is tough to beat...I probably average 25-30 hours a week working and have never seen an SEO job offering the level of income which can be achieved freelance.
Jared McKiernan
My proclivity for weekday golf also ties in here.
Ryan Mendenhall
Here here!
Ryan Mendenhall
So...keywords everywhere...
Jared McKiernan
DELETE IT
You don't need SERP-modifying extensions, they teach you to operate in a weird anecdotal not-at-scale way.
This business is at scale so let's use scaled processes.
Ryan Mendenhall
@jamckiernan example of a said scaled process?
Jared McKiernan
When doing keyword research, we're pulling all metrics for all keywords in the search query class (using some mixture of competitors in ahrefs/semrush, keyword planner, and internal GSC data if we already have pages in the area) and analyzing accordingly
Derek Perkins
when doing location selection, how closely do those teams end up working with paid teams? Is data shared? Are you using as a part of it?
Jared McKiernan
Generally, yes - I also do some paid search work, so I always try to work with paid search teams as much as possible.
I've used that a time or two when the API was already paid for on the paid side.
Ryan Mendenhall
I've always loved comparing SEO/SEM data. Here's a for that. I've adapted it over time, but it's a good start to combine what you know about paid term and how those are doing organically.
Kyle Faber
Any particular types of clients you like working with? (Types of marketplaces, industry, etc)
Jared McKiernan
DoorDash was my absolute fave (even if it appears they have wrecked some of this stuff over the past 1-2 years!) because it's inescapable.
The more B2C a marketplace, the bigger the data, the more I like it.
Ryan Mendenhall
Well folks, top of the hour...that's a wrap of our _official_ time with Jared. However, he's graciously agreed to "stay after" and answer any other Qs that come in throughout the day. So, if you missed the official hour, fret not.
*Keep Calm & Question On.*
Thanks so much to all of you who jumped in and engaged asking @jamckiernan some awesome questions. I've learned a lot and THAT'S the power of community!
And let's give Jared a big thanks as well!!!
Aimee Jurenka
thanks @jamckiernan!
Jared McKiernan
thanks everyone! this was a blast!
Jared McKiernan
if you like what you heard and have a major B2C marketplace looking for some help...let's chat
Kyle Faber
What does a typical engagement look like for you? Size/time, deliverables, etc
Jared McKiernan
Most typically, I start by doing an audit that is really more of a strategy and roadmap. I do this in the first month, and then from there, we’re executing on these projects - it can vary a lot in scale because I work with companies from series A to F100
Jared McKiernan
I kind of can’t believe I made it through a whole ama without ranting about checklist audits, but I am a firm believer that checklist audits have negative value.
Jared McKiernan
I’ve had one client for almost 9 years now!
Ryan Mendenhall
Haha! RE: checklist audits...how do you go about auditing instead? Do you have a specific process or checklist? ????
Jared McKiernan
I’d say there is sort of a process but it’s really just starting with what does the business do, what do people search for, check competitors (anyone who ranks for the things you want to rank for), run Sitebulb, dive deep into GSC
Ryan Mendenhall
So, by "checklist audits" you mean more of the superficial "250 pages have Title tags with too many/few characters" and that jazz? Sounds like you are going more strategic, competitive, wide as opposed to a strictly onpage review.
Noah
That was a really excellent Ask Me Anything. Huge <#C07MMUKM2KA|> to @Unknown User and my gratitude to @Unknown User for spearheading this. Great work Y’all!!!



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