CEO & Founder of Gray Dot Co | Technical SEO strategist with deep expertise in enterprise environments, site migrations, and AI-driven search.
Meet Tory
Tory Gray is the CEO of Gray Dot Co, a technical SEO consultancy that helps enterprise teams make confident decisions in complex, high-stakes environments.
Her work sits at the intersection of technical SEO, data, and strategy — focused on reducing risk, clarifying priorities, and translating complex signals into insights leaders can trust.
Tory and her team partner with brands navigating platform change, technical complexity, and shifting search behavior — from large-scale migrations to evolving measurement challenges and the impact of AI-driven search experiences.
She speaks and writes regularly on technical SEO, data, and the future of search, and actively supports the Women in Tech SEO community.
Contact her for collaborations or commentary.