The SEO Community Channel Guide

Our community consists of 45+ channels, each serving a specific purpose. This guide will help you find the right channel for your needs.

Admin Channels

#captains-log

This is the one channel that will always include everyone (as it is required!)

The channel is for community admins & channel moderators to post community news and updates.

Community members can reply to posts, but cannot post.

Moderator: Noah Learner

#intros

The channel for new members to introduce themselves.

This should be your first port of call when joining the community! Browsing the channel can give you a good idea of the type of people who make up our wonderful community.

When you feel comfortable, consider introducing yourself.

Common/helpful information you may wish to include:

• Who you are & where you come from
• Your role
• What you are passionate about
• Projects you are currently working on
• What you may contribute to the community
• What you are looking for from the community

Try to keep it mostly SEO related - but a little bit about your personal self is more than welcome too!

Moderator: Noah Learner

Community Channels

#collaboration

This is the space for members to collaborate on SEO, professional, and promotional exercises.

Collaboration opportunities include:

• Articles
• Podcasts
• Case studies
• Industry round-ups
• Content initiatives
• Expert quotes

Also see #speaking-and-speaking-opps for conference engagements.

Related Channels: #content #speaking-and-speaking-opps #shameless-plug

#shameless-plug

This channel is your go-to spot for sharing wins and promotional posts.

Whether it's a new product launch, blog post, course or tool - here's the place to showcase your latest efforts and get support from the community.

We love to see, hear, and support each other. However, please keep it all in this channel.

If you really feel your post may be beneficial in another channel, please reach out to that channel moderator for permission first.

SEO Topic-Specific Channels

#ai-for-seo

For discussions on the role of AI in SEO.

This includes:

• The use of AI tools (Perplexity AI, Claude.ai and GPT models) for SEO related tasks like content generation auditing and SEO analysis
• Discussion on AI in search engines such as working with machine learning driven algorithms & handling misinformation in AI overviews

Related Channels: #tools #content #testing #search-news

#content

This channel is ideal for content writers SEO specialists and marketers looking to refine their content strategies and processes.

Discussion topics include:

• Strategy
• Content creation & optimization
• Handling duplicate content
• AI-assisted content creation
• Press releases
• Crafting content for high-traffic keywords
• Declining blog traffic
• User intent
• Structuring content updates

Moderator: Carrie Hill

Related Channels: #ai-for-seo #collaboration #testing

#cro

Conversion Rate Optimization (CRO) is the process of improving website conversion rates through A/B testing CRO tools and optimization strategies.

Topics include:

• CRO tools (A/B testing and user insights)
• General CRO Concepts
• Revenue Optimization
• User behavior analysis

This channel is ideal for those interested in enhancing user experience and boosting conversions.

Moderator: Arnout Hellemans

Related Channels: #tools #web-development #testing

#domains

This channel is a space to discuss the selling, buying, flipping, and management of domains.

Related Channels: #technical-seo

#ecommerce

This is the place to discuss all things eCommerce. The focus is on strategies for optimizing online stores, including:

• Shopify customizations
• Google Merchant Center
• On page optimization
• Tools for performance and revenue tracking
• Scaling site structure
• Product feeds
• Shopping ads

Some more technical questions may be referred over to #technical-seo

Related Channels: #tools #web-development #technical-seo

#international-seo

This channel is dedicated to discussions and best practices for optimizing websites for global markets.

Topics include:

• Hreflang implementation
• Multi-language websites
• Geo-targeting
• Localized content
• International domain structures

Related Channels: #technical-seo #ecommerce

#marketing

For the discussion of general marketing strategies outside of SEO.

This includes:

• Email marketing
• Social media content
• PR/Digital PR
• Paid Advertising

Related Channels: #content #tools

#schema

For discussions around structured data/schema markup.

Topics include:

• Schema types
• Troubleshooting
• Schema plugins
• Schema best practices
• Schema for accessibility
• Custom schema generation

Moderator: Dave Ojeda

Related Channels: #technical-seo #ecommerce

#seo-for-beginners

A channel for beginners to ask questions and learn. No dumb questions.

Tip: try and search the channel for your topic before asking.

Related Channels: #general-seo #seo-fails

#serps

Discussions on all things SERP features!

What are you seeing? How is it impacting your site? What new features have you spotted? How to optimize for existing features?

Features include:

• People Also Ask (PAA)
• Featured Snippets
• Video Carousels
• News
• Product Listings

Related Channels: #general-seo #testing #search-news

#technical-seo

The place to discuss anything related to technical SEO.

Common topics include:

• Crawling & Indexation
• Canonicals
• Script loading
• Redirects
• Pagination
• URL structure
• Hreflang

Discussion may overlap with #tools when discussing how to assess technical SEO issues with crawlers such as Screaming Frog, SEMrush, or Ahrefs.

Related Channels: #general-seo #domains #international-seo #ecommerce #schema #tools

#testing

For discussion of SEO testing and experiments, as well as requests for participation/collaboration on tests.

Feed from SEOtesting.com included.

Related Channels: #ai-for-seo #content #data-viz-reporting #serps #analytics

#tools

Discussion on the use of, and recommendations for digital marketing tools to assist with:

• Content creation
• Site crawling
• Performance tracking
• Technical SEO
• Workflow management

Commonly discussed tools include:

• SEMrush
• Ahrefs
• Screaming Frog
• Majestic
• Moz
• Page Speed Insights
• Google Search Console

Related Channels: #marketing #analytics #testing #datascience #ecommerce #cro #ai-for-seo

Business & Professional Channels

#agency

A space for SEO agency owners and professionals to discuss the following topics from the perspective of an agency:

• Client management
• Lead generation
• Scaling SEO strategy
• Operational challenges

Related Channels: #freelance #in-house

#career

A channel for discussing career development within the SEO industry.

Topics include:

• Career progression
• Career transitions
• Resume advice
• Job applications
• Personal branding

Related Channels: #freelance #jobs #agency

#freelance

This channel is for freelance SEO professionals to discuss their experiences and share freelance opportunities.

Topics include:

• Freelance lead generation
• Sharing freelance opportunities
• Freelance operations (invoicing, health insurance, office space etc.)
• Pricing/compensation strategy
• Outsourcing work
• Contract templates
• Taking time off as a freelancer

Moderator: Nick LeRoy

Related Channels: #agency #career #jobs

#in-house

Discussion group for those working in-house from small to enterprise level websites and/or companies.

• Managing in-house specific SEO strategy
• Working within marketing teams
• Communicating with in-house stakeholders
• Creating stakeholder documentation
• In house career progression

Related Channels: #agency #technical-seo #careers

#jobs

Job postings and opportunities for freelancers and in house roles (full time & part time).

Both individuals or companies are welcome.

Related Channels: #career #freelance #in-house

Data & Analytics Channels

#analytics

A channel focused on analytics, with a focus on GA4 & Google Tag Manager.

Topics include:

• Troubleshooting
• Data discrepancies
• Attribution modeling
• Filtering techniques
• Analytics setup
• Platform integrations

Moderator: Nico Brooks

Related Channels: #tools #data-viz-reporting #testing

#data-viz-reporting

A channel is for discussions about data visualization.

Topics include:

• Tools & techniques
• Optimizing for data visualization
• Looker Studio/Big Query workflows
• Custom dashboards
• Charting best practices
• Visualization best practices

Related Channels: #analytics #testing #datascience

#datascience

A space for the discussion of data science for SEO.

Topics include:

• Data extraction and manipulation
• Visualization techniques
• Data analysis
• Programming machine learning for AI statistics
• Python
• MySQL

Related Channels: #ai-for-seo #tools #testing #analytics #data-viz-reporting

#search-console

Discussion space for everything related to Google Search Console.

Topics include:

• Troubleshooting platform issues
• Understanding GSC data
• Analyzing search performance in GSC
• Bulk export options
• Legacy GSC tools
• GSC messages and warnings

Related Channels: #algo-update #general-seo

Event Channels

#brighton-seo

Discussion/social group specific for the Brighton SEO conference(s).

Related Channels: #events

#events

Information on upcoming events, conferences and meetups.

Related Channels: #brighton-seo #speaking-and-speaking-opps

#speaking-and-speaking-opps

Sharing speaking opportunities and discussing public speaking in SEO.

Related Channels: #events #collaboration

#tech-seo-connect

Conversations related to Tech SEO Connect conference.

Related Channels: #events

Social, Casual, Non-SEO Channels

#random

The main social channel for casual conversation, jokes and fun. Go wild!

Spur-of-the-moment ideas and funny GIFs welcome.

Related Channels: #daily-tracks #pawsandclaws

#daily-tracks

#daily-tracks is a social space to shares music from various genres with members of the community.

Post your favorite jams and playlists via a youtube, spotify, or apple music link.

Related Channels: #random

#for-the-greater-good

This channel is dedicated to using the skills, resources and connections within the community for charitable causes and community projects.

Whether it's supporting non-profits, participating in case studies to benefit larger audiences, or rallying for a fundraising effort—this is the place to brainstorm, collaborate, and take action for the greater good.

Related Channels: #collaboration

#kudos

A channel to give thanks and shout-outs to community members who've been helpful or supportive.

Related Channels: #collaboration

#mental-health

A safe space for mental health support and resources.

Topics are not limited to issues related to SEO, and may include:

• Work stress and/or anxiety
• Work-life balance
• Business challenges impacting mental health
• Being overwhelmed… by anything

All are welcomed to provide support and share helpful strategies.

This is a vulnerable space, please treat people with respect, support, and only provide constructive/empathetic feedback.

Related Channels: #venting

#pawsandclaws

A social space focused on your pets and animals!

Share pictures, swap stories, and just make someones day better by posting about your beautiful little fur babies!

Related Channels: #random

#seo-fails

A lighthearted and shame free social space for sharing and learning from SEO mistakes and failures.

Please share responsibly and provide feedback/comments within the spirit of the community.

Related Channels: #seo-for-beginners

#shooting-the-poop

Social channel for updates on the weekly "Shooting the Poop" clubhouse, and other informal conversations/off-topic discussions.

Related Channels: #random

#venting

A space for members to let off steam and share frustrations.

This channel crosses over with #mental-health.

Try to keep venting related to frustrations from work and be respectful/mindful of details you may be sharing.

Related Channels: #mental-health

Local SEO Channels

#local-seo

Discussion space for SEO strategies specific to local businesses and local search.

Topics include:

• Practical solutions for managing Google Business Profiles (GBP)
• Handling reviews
• Optimizing local rankings
• Troubleshooting visibility issues
• GBP best practices
• GBP updates
• Citation strategies

Related Channels: #map-crap-cleanup #general-seo

#map-crap-cleanup

This is a collaborative channel serving as a space for professionals handling Google Business Profile or Google Maps spam.

Members are encouraged to collaborate in flagging, reporting, or correcting:

• Fake locations
• Inappropriate reviews
• Corrections to business names and listings

Moderator: Shawn Huber

Related Channels: #local-seo

Search News & Resource Channels

#algo-update

A channel providing real-time updates and discussions regarding Google search changes.

This includes:

• Core Update
• Spam Updates
• Indexation Issues
• Search-related incidents

It is also a place to discuss:

• Google Search Status Dashboard reports
• Update related impacts on rankings and visibility
• Traffic drops & analysis

Related Channels: #search-console #search-news #general-seo

#reading-list-resources

Sharing resources and recommended readings from the community/industry.

Please provide the URL, a brief description of the topic, author accreditation, and any additional information with your post.

Related Channels: #search-news

#search-news

News and updates related to search engines and the SEO industry.

Feeds are provided from:

• Search Engine Journal
• Search Engine Land
• Search Engine Roundtable
• Moz
• Ahrefs

Related Channels: #algo-update #reading-list-resources