I'm so glad someone came out and said it. "One click and all your SEO will be done" :poopfire:

I have an incentive to disagree, but using the tools in the right way can be very powerful

No one should go the one-click route, but there are many individual jobs to be done that can be largely automated, with an expert kept in the loop.

I think that’s Ryan’s point (and mine). I keep seeing ads for “One click AI SEO solutions” when I know it’s misleading to clients/in house teams that think “we don’t need someone to do SEO, AI will do it”

People are pumping out and tweaking a lot of spam. A lot of them don't even realize it. Chatbois are building programmatic sites & tools for people who have no experience with SEO. Some of it might work for a bit, but fixing the damage will take long & be painful for the real businesses that get suckered in. It feels like the cycles of this are speeding up, but maybe we've just seen them come & go enough times.

(I'm not sure if that's a pessimistic or an optimistic take.)

100% with you

Feel like you all would like (love? ) AirOps ????

Agree with @Eoin Clancy, automation tools are super powerful, but they need to be in the right hands to be put to good use.

Have seen the impact of the "push-button" approaches and none have withstood the test of time. First of all, most are devoid of any type of content strategy. If they do include something like that, it's often generalized, as opposed to being specific for the business, non contextualized content won't win in the long run.