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Noah
Noah
Jan 11, 2025, 6:24 AM
Super cool lesson for doing analysis on site performance changes depending on country.
Forwarded from another channel:
Forwarded thread from another channel:
Abby Leigh Curtis
Abby Leigh Curtis
Jan 9, 2025, 8:41 AM
In December, our US sessions were up MoM but almost every other country dropped. Any thoughts on why that might be?
Eoin Clancy
Eoin Clancy
Jan 9, 2025, 8:48 AM
Hey Abby Leigh - saw something similar at my last company previously. A much smaller domain though. Will drop a few thoughts / notes
Eoin Clancy
Eoin Clancy
Jan 9, 2025, 8:55 AM
Some of these are more hypothetical rather than me needing answers ????
1. Have you seen anything similar in previous years?
2. With the holiday season in the US that may cause a spike in online traffic, but potentially not globally. Did you run any special holiday campaigns targeting the US market?
3. Any changes to the paid budget or strategy that skewed toward US audiences in December?
4. Factors like hreflang tags and regional site performance might have slipped. Might be worth running a technical audit to see if the site is serving localized content correctly.
5. Unlikely given mass market impact, anything potentially happen on another domain leading to SERP changes in the other markets?
6. Anything to do with localized content if you do content outside of english?
7. Depending on where you otherwise see traffic, e.g. Europe, anything change wrt how medical information is presented. Could be compliance related?
8. Any particular sections of the site that saw the biggest decrease? Wonder if you got hit in some way due to the google update in December.
Abby Leigh Curtis
Abby Leigh Curtis
Jan 9, 2025, 8:57 AM
For context, this is all organic search traffic I'm looking at
Abby Leigh Curtis
Abby Leigh Curtis
Jan 9, 2025, 8:57 AM
so ad campaigns aren't a factor unless we got some searches for our brand name after seeing an ad
Oleg Korneitchouk
Oleg Korneitchouk
Jan 9, 2025, 9:18 AM
2 thoughts...
1. different google US vs intl algo changes
2. different search habits in US vs intl
1. any search queries or pages really take off? did avg ctr/position jump? especially compared to your #2 country
2. check google trends for popular queries and compare Dec traffic patterns between countries
Abby Leigh Curtis
Abby Leigh Curtis
Jan 9, 2025, 12:03 PM
@Oleg Korneitchouk what do you mean by #1?
Oleg Korneitchouk
Oleg Korneitchouk
Jan 9, 2025, 12:20 PM
@Abby Leigh Curtis did you rankings for high value queries change their avg position in one country vs another? change in rankings = change in sessions
or if positions are the same, did GSC CTR change? change in CTR could be changes in SERP feature
the way I generally troubleshoot these scenarios is to chop up the reports across different metrics, and see if anything sticks out as compared to baseline. search queries and landing pages are good to start with
Abby Leigh Curtis
Abby Leigh Curtis
Jan 9, 2025, 12:20 PM
sorry, I was asking what you meant by algo changes in the US vs international
Oleg Korneitchouk
Oleg Korneitchouk
Jan 9, 2025, 12:45 PM
serps are different dependent on your country, and a part of the reason is they roll out / test different algo updates in different regions, which can increase/decrease traffic from a specific country
e.g. here is a via of avg ctr for US vs UK. they were pretty much identical until Nov core update, where the gap grew, and UK traffic dropped more than US
Samuel Lavoie
Samuel Lavoie
Jan 10, 2025, 8:02 PM
Check if you see patterns by a group of markets, similar countries, and/or languages. Look out for SERP feature changes. Usually, non-US markets are behind, and non-English markets are behind even more. Besides algorithm changes, if a feature is rolled out in a market, that could have a significant impact.

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