Cookie Consent by Free Privacy Policy Generator

The Best Of

Go to the Best Of the SEO Community.

Noah
Noah
Jan 19, 2025, 9:56 AM
Forwarded from another channel:
Forwarded thread from another channel:
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 5:52 AM
So, am I wrong in thinking that things like the above (Meta adding their Llama models into all of their apps: Insta, WhatsApp FB) is a play to take Google Search Volume? Like an expanded version of folks searching for "best restaurants in new orleans" type IG searches.
John S.
John S.
Oct 22, 2024, 7:31 AM
.....and sell it as such.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 7:46 AM
Well, I think there's the "sprinkle some AI on it" startups that make a few AI calls and tell the world they've pivoted and then I think there's the Meta + Apple's + Microsofts + Amazons of the world that look at this as a the first real wedge into Google's slice of the pie.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 7:47 AM
And I'm trying to figure out what that looks like - for example Amazon (Bezos) is funding Anthropic + Claude and that's now the "Rufus" AI shopping chat app that's all over the Amazon site + app.
John S.
John S.
Oct 22, 2024, 7:52 AM
Yeah, maybe. Good topic. But this isn't the first go around with AI for those larger companies. Did they really just sit around and wait for an AI startup to build something just to invest in it when they had the budget to build the entire time? Amazon and the like benefit from searches that do not happen in the app because of Google. Wouldn't taking search share from Google be like stepping on your own throat?
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 7:56 AM
Well, Amazon is paying for these results right? If they happen in their own search engine they get a higher margin
John S.
John S.
Oct 22, 2024, 7:58 AM
yes, they are and in theory the margins would be higher for sure. I would have to believe that most traffic goes through the mobile app, however. Now I am going to have to do some digging. :melting_face:
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 10:42 AM
Those cameras for the Amazon example do happen in their own search already. It's just that for some searches people aren't going to have the association of Amazon being the place to go. Like for the best restaurants query. And the WhatsApp AI thing is annoying. I use WhatsApp for one thing - communication with contacts. Having some stupid AI thing in the way helps me none.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:29 AM
Well, take Instagram, there are already searches like: "Best restaurant in New Orleans" happening on it - my assumption was that Meta is going to expand that out with the AI responses to capture more of it
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:33 AM
For WhatsApp - my assumption was they were going to release a chatbot in it you could just ask like folks do chatgpt
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 11:45 AM
I look at IG for searches like that as additional brand discovery channels.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:46 AM
I keep running into concepts I don't have good words for, is there a succinct term for "search type expansion" (or is that just it?)
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:48 AM
Example, pre Rufus I wouldn't do searches like this on Amazon
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:48 AM
On IG the shift will be from "best restaurants in nyc" to maybe more follow on questions or something.
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 11:51 AM
What is compelling you to use Rufus for that?
I'm not sure understand "follow on questions" for IG. Maybe you meant follow up? So are you saying basically secondary search filtering against the initial result?
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:56 AM
So wrt Rufus and Amazon - I'm currently buying an upgraded streaming and video camera. So I'm trying to figure out if I should get a "dummy battery" and external charger. Until Rufus - I would have needed to ask that question of Google and then come back to Amazon. Now it's all within Amazon.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 11:57 AM
Here's the standard search in Amazon which is just product results
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 12:00 PM
This is just feels like a big shift to me - that Amazon is now competing in this way with google search
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 12:02 PM
That implementation and use case makes sense. I'd call it a shopping assistant in this example.
It's still a bit clunky though. I think they may be concerned about disrupting the traditional purchase path until there is more data / if it supports better integration.
But you're not going to Amazon to look for restaurants.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 12:04 PM
No, but _weird_ that it's totally possible now -
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 12:09 PM
That's hilarious! It feels more like "we forgot guardrails" than "use us instead of Google" though.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 12:35 PM
Yeah, but also this goes to my "AI is just going to be everywhere" thing - like how databases are today. There's not that many people who _make_ databases, but every app on your phone and every saas has a bunch they use. AI is just going to be in everything.
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 12:40 PM
I don't disagree on that. It's just about how it's implemented and whether it's helpful/improves CX in a particular implementation. On Amazon it totally can. Their review summaries are helpful. Other than they don't use it to detect when there are irrelevant reviews due to product change/hijack.
MIchael Buckbee
MIchael Buckbee
Oct 22, 2024, 12:51 PM
I wonder if they'll start - I feel like AI models would be really good at that
Mika Lepistö
Mika Lepistö
Oct 22, 2024, 1:01 PM
Hope so. It's in their best interest as well. Returns cost $.
Krunal Joshi
Krunal Joshi
Oct 23, 2024, 1:16 PM
@MIchael Buckbee you’re totally right buddy

Our Values

What we believe in

Building friendships

Kindness

Giving

Elevating others

Creating Signal

Discussing ideas respectfully

What has no home here

Diminishing others

Gatekeeping

Taking without giving back

Spamming others

Arguing

Selling links and guest posts


Sign up for our Newsletter

Join our mailing list for updates

By signing up, you agree to our Privacy Policy and Terms of Service. We may send you occasional newsletters and promotional emails about our products and services. You can opt-out at any time.

Apply now to join our amazing community.

Powered by MODXModx Logo
the blazing fast + secure open source CMS.