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Noah
Noah Jan 11, 2025, 6:24 AM
Super cool lesson for doing analysis on site performance changes depending on country.
Forwarded from another channel
In December, our US sessions were up MoM but almost every other country dropped. Any thoughts on why that might be?
5 replies
Oleg Korneitchouk
@abbyleighcurtis did you rankings for high value queries change their avg position in one country vs another? change in rankings = change in sessions
or if positions are the same, did GSC CTR change? change in CTR could be changes in SERP feature
the way I generally troubleshoot these scenarios is to chop up the reports across different metrics, and see if anything sticks out as compared to baseline. search queries and landing pages are good to start with
Abby Leigh Curtis
sorry, I was asking what you meant by algo changes in the US vs international
Oleg Korneitchouk
serps are different dependent on your country, and a part of the reason is they roll out / test different algo updates in different regions, which can increase/decrease traffic from a specific country
e.g. here is a via of avg ctr for US vs UK. they were pretty much identical until Nov core update, where the gap grew, and UK traffic dropped more than US
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