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Noah
Noah
Dec 26, 2024, 12:41 PM
Killer article about a framework for approaching getting your site ranking in different LLMs.
Forwarded from another channel:
Forwarded thread from another channel:
MIchael Buckbee
MIchael Buckbee
Dec 18, 2024, 10:46 AM
I've boiled down all the knowledge I've gained from the past year on how to rank in AI search into a new framework to help SEOs and it's up at -
Learn the exact steps to get indexed, ranked, and win in AI search.
B.I.S.C.U.I.T. Framework
Andrew Askins
Andrew Askins
Dec 18, 2024, 11:25 AM
Hey Mike, I've been seeing a lot of people saying they're having success ranking in ChatGPT by focusing on optimizing for Bing.
And then I've seen a lot of people recommending being active on Reddit.
Thoughts on these strategies? I saw that you mentioned reddit, but didn't see much about focusing on Bing.
MIchael Buckbee
MIchael Buckbee
Dec 18, 2024, 11:31 AM
This is the `U` in BISCUIT - that ranking for each distinct AI service requires publishing to different data sources.
MIchael Buckbee
MIchael Buckbee
Dec 18, 2024, 11:32 AM
What I think is missing in the "just rank in Bing" is that it's not like a 1:1 and that also ChatGPT has their own separate set of data about sites, brands, and presents this very differently
MIchael Buckbee
MIchael Buckbee
Dec 18, 2024, 11:33 AM
I think there has to be a shift in content strategy (away from trying to rank for informational terms) and fighting more for the commercial high intent questions that people are asking.
Andrew Askins
Andrew Askins
Dec 18, 2024, 12:11 PM
Totally agree with that. But I think a lot of people reading will still want to know more about the data sources they should be focusing on. Adding a table of sources likely to be affiliated with the top chat services under this line, "Track which services rely on which data sources in order to out-distribute and outrank your competitors." would be awesome IMO.
Might also be helpful to specifically address in that section what you just told me (that screenshot would be an awesome addition).
Andrew Askins
Andrew Askins
Dec 18, 2024, 12:13 PM
Also I think some of the advice around ranking for Bing might be less about showing up in the native chatgpt answers and more showing up in chatgpt search which I think leverages Bing right?
MIchael Buckbee
MIchael Buckbee
Dec 18, 2024, 1:25 PM
It leverages Bing, but still does a summarization on top of it from it's own data.

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