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Noah
Noah
Jan 19, 2025, 10:10 AM
Forwarded from another channel:
Forwarded thread from another channel:
Kyle Faber
Kyle Faber
Nov 13, 2024, 1:06 PM
Internal data team wants to use in house tracking for reporting.
I’m not 100% clear on exactly what data they’re pulling for it (it’s segment data, so event based but not sure about source, etc), but it’s within a 10% margin of GSC.
Who has dealt with trying to align 3rd party data such as GSC, and in house data?
• How have you navigated those different sources?
• What challenges were encountered?
• Anything I should be thinking about or asking questions on?
Basically, I’m concerned about alignment and confidence on the data for the sake of getting more of it, using out in house as the only data source, but don’t know if I should be…
Thanks in advance for y’all’s thoughts, comments and input.
Shawn Huber
Shawn Huber
Nov 13, 2024, 1:07 PM
I have/had this issue - happy to hop on a call to discuss if you like, too much to type out here
Derek Perkins
Derek Perkins
Nov 13, 2024, 3:28 PM
I would love to be a fly on the wall for that conversation
Shawn Huber
Shawn Huber
Nov 13, 2024, 3:29 PM
Though if you're at brighton next week, happy to chat there too
Kyle Faber
Kyle Faber
Nov 13, 2024, 3:31 PM
I’m not unfortunately ????
Kyle Faber
Kyle Faber
Nov 13, 2024, 3:31 PM
I’ll DM you to set something up, thanks!
Geoff
Geoff
Nov 24, 2024, 7:58 PM
I’ve had this situation in multiple places
Imo, it doesn’t matter that much as long as it’s tracking stuff in a way that makes sense. It’s nice to have multiple data streams to know when something isn’t right - basically when the trends don’t align.
Would be interesting if you could get some server side tracking flowing in - assume it would be significantly higher given all the privacy and tracking protection now.
Basically just make sure you have a good sense of how they’re tracking and that it checks out. More about trends than having the same numbers

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