Internal data team wants to use in house tracking for reporting.
I’m not 100% clear on exactly what data they’re pulling for it (it’s segment data, so event based but not sure about source, etc), but it’s within a 10% margin of GSC.
Who has dealt with trying to align 3rd party data such as GSC, and in house data?
• How have you navigated those different sources?
• What challenges were encountered?
• Anything I should be thinking about or asking questions on?
Basically, I’m concerned about alignment and confidence on the data for the sake of getting more of it, using out in house as the only data source, but don’t know if I should be…
Thanks in advance for y’all’s thoughts, comments and input.