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Noah
Noah
Jan 19, 2025, 10:51 AM
Forwarded from another channel:
Forwarded thread from another channel:
Danya Ayaz
Danya Ayaz
Nov 12, 2024, 5:49 PM
How effective is this strategy for creating local doctor profiles in GBP alongside your main business location and sub-locations, allowing each listing to compete with one another? What if a doctor profile is getting more traction than the location profile? What to do at this point? Thanks.
Mika Lepistö
Mika Lepistö
Nov 12, 2024, 6:09 PM
Sorry, is this a separate question or related to the one above by Renee?
Casey Yandle
Casey Yandle
Nov 12, 2024, 6:15 PM
@Danya Ayaz We have doctors who do GBPs for their location and doctor profiles. I don't think there's any real disadvantage for the dr profile getting more traction as long as they can still convert from the dr page whether that's a call, form fill or appointment. We do it because most everyone is going to research a specific doctor they have to do see so their location page + dr bio page are a benefit to the prospective patients.
Danya Ayaz
Danya Ayaz
Nov 13, 2024, 2:18 AM
@Mika Lepistö separate question
Mika Lepistö
Mika Lepistö
Nov 13, 2024, 8:27 AM
I think it's a net positive. I've almost never referred a clinic, but have referred individuals.
1. This is a very personal relationship environment.
2. If you read some of the reviews in this space (at least the ones I've seen) there are tons of "love the doctor, office is horrible to get in touch with" types of reviews but they still have decent ratings.
the challenge may be non-owned asset when / if provider moves, etc. but that's just reality and should have a plan in place.
tater Dev
tater Dev
Nov 13, 2024, 9:32 AM
From my experience the doctor bio pages on clinic sites will rank high for traffic of all kinds so I could see what @Mika Lepistö is a good move. Plus I will follow my doc from practice to practice if needed.

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