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Noah
Noah
Jan 19, 2025, 9:58 AM
Forwarded from another channel:
Forwarded thread from another channel:
Ben Kazinik
Ben Kazinik
Jan 13, 2025, 11:40 PM
Hey guys, how’s it going? What do you guys do about AI overviews? Any strategies that you’ve seen work to get visibility on searchGPT and AI?
Eric Hoover
Eric Hoover
Jan 14, 2025, 4:29 AM
From a content perspective I’d say continue to write for the user. User centric language (eg not marketing jibberish) is key from what I have seen. Also make sure your content is structured well with straight forward headings and FAQ style pieces (if it makes sense for the page that is). From a technical standpoint having appropriate schema markup will be helpful as always, but it seems AI crawlers may or may not even pay much attention to those haha.
Eric Hoover
Eric Hoover
Jan 14, 2025, 4:30 AM
But there’s no true “key” to winning AIO from what I’ve seen. It’s almost like traditional SEO. You do what’s best for the user for both content and tech and kinda hope for the best. Idk I’d anyone here disagrees but that’s been my experience so far.
MIchael Buckbee
MIchael Buckbee
Jan 14, 2025, 7:23 AM
From the data I've seen - if you go from a SERP that didn't have an AI Overview to one that does then get an AIO it's a ~35% drop in traffic. Google appears to also be more or less randomly adding in the citation/attribution links on the AIO. So I think it's an open question as to whether or not you want to win them?
MIchael Buckbee
MIchael Buckbee
Jan 14, 2025, 7:24 AM
To @Eric Hoover’s point about schema - I keep seeing this posted, but nothing in how AI model training or anything any of the AI search services have said lends any credence to schema being something that helps or hurts.
MIchael Buckbee
MIchael Buckbee
Jan 14, 2025, 7:26 AM
In general - I've been recommending that brands start to develop more brand statement content `we do x` and `we're the best b/c of y` type content that is more downfunnel. Similarly, to start getting a better sense of the overall sentiment towards your brand vs competitors as this is part of search ranking (ex: ask ChatGPT about WellFargo vs another bank, or ask about Enron).
Eric Hoover
Eric Hoover
Jan 14, 2025, 7:28 AM
1000% agree with this strategy @MIchael Buckbee we’ve also been starting to push brands to have more of the “MOFU/BOFU” (god I hate those acronyms) type of content that speaks to consumers and isn’t flowery marketing rubbish. LLMs need to understand exactly what a product or service or brand does for the consumer, just as much as the consumer needs to understand.
MIchael Buckbee
MIchael Buckbee
Jan 14, 2025, 7:33 AM
This also starts to get a big beyond SEO where the phrase I use is "ChatGPT is now you're the popular and least knowledgeable representative of your company."
MIchael Buckbee
MIchael Buckbee
Jan 14, 2025, 7:55 AM
@Eric Hoover fwiw - I also don't like those acronyms and try to communicate them as `commercial` and `high-intent` searches instead of `informational`
Eric Hoover
Eric Hoover
Jan 14, 2025, 8:09 AM
fwiw I may steal that haha ????
James Gibbons
James Gibbons
Jan 14, 2025, 6:01 PM
Internal linking + semantic analysis of content (vector embeddings/cosine similarity)… ensure bots can find your content and with the proper internal signals and identify specific parts of text used in ai overviews and the gap within your content
Kaj Kandler
Kaj Kandler
Jan 18, 2025, 12:10 PM
My five cents:
• Train all your writers on Natural Language Processing (NLP) and check the writing to see if the key phrases are even understood and if your brand and main entities are recognized and salient (relevant).
• As a shortcut write your key statements in 4th grade reading level.
• Get your product or brand into as many comparison lists as possible.
• Get as many product or brand mentions as possible in reputable places (PR). Mentions do the trick, not necessarily links, although that does not hurt.
Eoin Clancy
Eoin Clancy
Jan 18, 2025, 3:42 PM
Full credit goes to Andy Muns (an SEO legend in my eyes) on this.
This is a small for workflow in AirOps making a semrush/GSC equivalent for AI overviews in Google to at least show the content getting bubbled up
Alexa Top 100 SEO. Football Coach. · Experience: Telnyx · Education: University of Northern Colorado · Location: Denver Metropolitan Area · 500+ connections on LinkedIn. View Andy Muns’ profile on LinkedIn, a professional community of 1 billion members.

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