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Noah
Forwarded from another channel
How are our traditional web analytics preparing for (or already prepped for) the explosion of AI agents of all sorts that are now crawling the web, including LLMs for training and live search? Can we filter for this somehow? See it's impact on site traffic?
5 replies
Mika Lepistö
What should it disclose?
Overall would be nice to know when something user initiated is working in autonomous mode and how its engagement is perceiving value.
Ex: let's say I want to have undefined research the best wedding venues and get their prices. Could be those sites need forms submitted with details and venue owners to respond with pricing or questions to be able to respond since it's potentially a more complex product.
Wouldn't it be useful for the business/website owners to understand if they're getting a user initiated autonomous engagement vs data-mining? I can see data mining growing a ton with tools like this, especially in scenarios where getting that information at scale is hard, and publishing it providing unique value.
Also why the undefined chose my site as meeting the criteria to engage. I suspect that may be trying to emulate user signals for decision making, but automation could now allow it to go 20 pages deep in SERP as one example.
Ryan Mendenhall
Basically, I just want bot/agent/user disambiguation in my analytics. If agents actually start auto navigating and purchasing that could become interesting, but until then the user clicks are the ones I need to optimize for conversions.
John Mueller
My mental model is if an agent does something within its own app, then it would use its own user-agent; but if an agent does it within the user's app (like Chrome), then it would use the user's user-agent. The line is blurry though - if I use Chrome to open an agent, and the agent visibly opens pages, does that count as Chrome or as the agent? Is the difference wether a page is visible or not? What if Chrome does it in a background / hidden tab? Or does it matter how direct the request was - "find cool hiking trails nearby" (research'y, more like a search engine) vs "open , check for deals on the homepage, buy my product1 if it's more than 20% off" (navigational'y, more like a user)? I find the whole space super-interesting.

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