Can you help me wrap my head around something? If I look at data in smaller chunks, my total users is greater than new users, which is correct. But if I stretch that to the last 12 months, new users exceeds total users, yet there is no instance on a particular date that new is actually exceeding total.
Is this an attribution issue, where the new user is getting attributed to multiple channels or something, thus duplicating their entry? Thanks for any help!