How to Make Your Content Understood by AI Using Schema Markup & Content Knowledge Graphs

Date: 16 Apr 2025 5:00 PM

Register

Cost: Free

Venue: MKE DMC

Venue Address:

318 N Milwaukee Street, Milwaukee, WI 53202

Martha van Berkel came to the MKE DMC to talk about schema.org markup

This is super timely given Fabrice Canel from Microsoft confirmed that Bing Co-Pilot uses schema.org markup to understand content.

This event is for:

• SEOs of all experience levels
• Content folks
• Devs & Engineers who work with marketing teams
• Product Managers who work with marketing teams
• Literally anyone who works hands on with digital content!

Session information:

As search technology evolves with AI and large language models (LLMs), SEOs must embrace semantic SEO to stay ahead. But how can you ensure your content is fully understood by search engines?

In this session, we'll discuss how digital marketers and SEOs can leverage Schema Markup to build a reusable content knowledge graph and help search engines / LLMs foster a more accurate understanding of your content.

You'll learn about:

• The Importance of Content Knowledge Graphs
• Ways for SEOs to Disambiguate the Entities on their Site
• Best Practices for building a Content Knowledge Graph using Schema Markup
• Use cases for Schema Markup and Knowledge Graphs Beyond SEO

By the end of this session, you'll be equipped with the actionable steps to make your content more semantic and prepare your site for AI-driven search.

Agenda

• Happy hour/ Network & chill @ 5pm on the patio / inside the clubhouse
• Session w/ Martha van Berkel starts @ 6pm
• Post-session mingle @ 7:15pm-ish